Internal communications professionals at large companies work hard to produce engaging content. Then they make sure they push that content through an array of communication channels. But that’s only one-way communication.
In any conversation, it’s important to listen as well as speak. Ever had a conversation with someone who talks constantly and never lets you get a word in edgewise? Or someone who barely listens to what you’re saying because they’re thinking so hard about what they want to say next? After a while, you start to feel like they don’t care much about you or what you think.
Just because we don’t ask employees what they think, that doesn’t mean they don’t have opinions. Leadership can be oblivious to employee concerns, issues and questions without a day-to-day method for sharing them.
Those annual or bi-annual employee engagement surveys fill an important role, but they’re not an ongoing conversation. You might want to include a few other methods for engaging in a true conversation with the employee audience, like one or more of the following:
- Pulse surveys: These are a great way to get bite-sized feedback from employees. Posted on the intranet or an employee app, they make it easy for employees to anonymously respond to questions ranging from “Do you feel like you have the information you need to make Open Enrollment decisions?” to “How did you feel coming to work today?” One-question surveys give us an opportunity to react quickly to events or major change and to feel out general trends or attitudes.
- Leadership Email: One of the simplest ways to support the employee conversation is to invite people to email the CEO or another top leader directly. But there’s a risk of failure here as well. If employees send emails and don’t receive a response, that’s communicating the opposite of what you want. You might set up a special email address for these leadership questions and have them reviewed and organized by someone in communications. Cue them up so that it’s easy for leadership to respond — authentically but efficiently.
- Q & A Page: This can be particularly useful in times of major change. On your intranet or a separate change microsite, provide a page where employees can ask anything they want with the promise that the appropriate person from the leadership team will respond within a certain amount of time, say, a week. You’ll likely get many similar questions and can post one response for that specific topic. In our experience, only a few questions will need an individual email response. The great majority of questions received are of interest to a wide range of employees.
Of course, the trick with all of these is a response mechanism. You don’t want employees to feel like they took the trouble to engage, only to have their question or response dropped into a black hole.
Interested in better employee conversations? Tribe can help.