4 Reasons Your Company Should Be Investing In Digital Signage

Digital signage is a useful channel that allows companies to communicate with employees in bite size pieces. This is especially helpful because it allows employees to be kept in the loop with little effort on their part.

Below are four reasons why you should be communicating through digital signage: 

1. Connection: It connects your employees and builds a stronger bond between them and the company. Featuring monthly new hires or explaining departmental roles can help associates familiarize themselves with one another and the way the company is run.

2. Education: Posting slides about new policies or procedures can be an easy way to reiterate recent updates that were communicated within the company.

3. Public Relations: Employees enjoy seeing their company (and maybe their work) featured in the media. Displaying recent press articles or a scrolling twitter feed with company mentions on a new product or service can serve as a great way for associates to see their hard work being appreciated.

4. Recognition: Digital signage gives you an opportunity to shine a light on specific people or teams that have gone above and beyond and make it visible to anyone who walks through the doors. Giving employees this sense of pride and recognition helps them know that they are an important part of a team and that their work is valued.

Need help creating content for your digital signage? Tribe can help.

Nick Miller

Keeping Employees in the Loop: 3 channels to supplement your stagnant intranet

If you frequent blogs and newsfeeds that specialize in internal communications, chances are you’ve come across an article or two that put your intranet to shame. Ideally, the significance of a corporation’s information hub would be enough to gather funding for a makeover. But not every company has the resources to build or renovate an intranet to be that beacon of collaboration and conversation that some companies have the luxury of operating. So for now, here are a couple of channels that provide some of the benefits of an up-to-the-minute intranet:

  1. WordPress
    We have worked with a variety of clients that use WordPress sites either as a primary intranet or as a microsite used to announce internal brand launches or major change initiatives. The interface is relatively easy to use, allowing communications and HR departments the ability to develop a site with minimal programming experience or consulting. WordPress offers apps that make it mobile responsive and can be password protected, though we advise clients not to upload information that shouldn’t exist outside of a firewall. The beauty of WordPress is that it is scalable to whatever size or complexity suits your needs. It only requires some familiarity and a little imagination. One tip to keep in mind: you’ll want the WordPress.org version of the software so that you can apply your own company branding.
  2. Blogging App
    In our national research, we’ve found employees are more willing to use their personal mobile devices for company communications when it means downloading an app rather than sharing their phone number. If you are able to regularly secure blog posts from your leaders, posting a handful a week on one of a number of available apps can create an authentic two-way communication channel where employees can post comments and questions.
  3. Digital Signage
    Assuming your work environment has TV screens available, this is a simple, economic channel to keep topics top of mind, ranging from company news to culture and values. While they’re waiting for the elevator or in line at the company cafeteria, they can get bite-sized information to keep them in the loop. Plus, you omit the hurdle of building traffic to your site, since the traffic walks right by every day.

Want to explore alternatives to your stagnant or non-existent intranet? Tribe can help.

What to Do When You Land in a Communications Rut

Have your employees stopped looking at your internal communications? Do you send out the same mass email every week with irrelevant information? If you asked your employees about the company’s values, would they say, “What’s that?”

If you answered “Yes” to any of these questions, you’ve landed in a communications rut. It’s easy to do after getting in a routine of producing the same pieces of communication that have worked well in the past. But just because you send something out doesn’t mean that the employees have engaged with it.

It’s important to remember that employees are consumers too. If the information presented isn’t engaging, informative and insightful, they won’t pay attention to it any more than a magazine reader that skips over a boring print ad.

It’s time to shake things up. The advent of social media has done wonders for two-way communication in large corporations, giving employees a source of feedback in a fashion that allows acknowledgment of their comments. Gone are the days of the “comment box” that never gets read. Employees expect their voices to be heard and social media tools like chat rooms and forums on the intranet allow for that to happen.

Is no one reading the all-staff emails with important updates? Why not try digital signage in the break room or mirror clings in the bathrooms? Those will be sure to capture attention when they aren’t distracted by email or the phone ringing off the hook.

Maybe your employees feel underappreciated and forgotten. That’s a perfect opportunity for a simple employee recognition program. At Tribe, we have the recognition jar, passed from peer to peer, that entitles the holder of the jar for the month to a free day off. It’s nothing extravagant, but it means the world to whoever receives it and having an extra day off is a wonderful thing!

The most important thing to remember is to be creative. Internal communication doesn’t have to be stodgy and boring or impersonal and formal. It can warm, casual and even funny at times.

If you need help coming up with fresh ideas for your internal communications, give Tribe a call – we’d be happy to help!