Jeff Smith

The Power of Design in Recruiting Millennials

Design is a strategic weapon. If you want to recruit top Millennial talent, one of the best things you can do is give them communications that make them want to be where you are. Design can change people’s minds, make them take a second look, and maybe even look further into a company they didn’t think was a good fit.

It could all start with a brochure. Whether or not your recruiting collateral ends up in the trash or stays in the hands of a potential employee can depend on design. That brochure or flyer might be the potential candidate’s first encounter with your employer brand, so it’s important to make that first impression a strong one.

Millennials, in particular, will notice the design. This generation has been raised on powerful branding, and they’re a discerning audience. If the design of your recruitment materials looks second-rate, they’ll assume your company is a second-rate kind of place to work. If you want to convince potential candidates that your company is a leader in the industry, your recruitment communications need to reflect that caliber of design.

Millennials also have lots of questions. What does your company stand for? What do you offer? What’s the culture like? Although your copy might include answers to all of the above, people will also collect clues from the look and feel of your recruitment materials. Use design to transform your recruitment collateral into a conversation starter.

Millennials respond to authenticity. In addition to great design, it’s also important to be real. Show photography of actual employees, not stock photography of models. If your company is particularly innovative, the design should reflect that. If it’s a collaborative culture, show that. Give potential job candidates a visual feel for what your employer brand represents.

Interested in stronger recruiting communications? Tribe can help.

Jeff Smith

Graphic Design: Why Slack Became the Messaging App of Choice For Employees

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Tribe has been a believer in Slack for a while now. Last year, we were looking for a better way to communicate in our office. We heard some great things about a few apps, but Slack stood out for one big reason. Employees around the world were adopting it independently and using it for work voluntarily. That type of phenomenon warrants investigation, so we tried it, and immediately, we understood the hype.

Today, Slack is being used by thousands of teams, from Al Jazeera to NASA’s Mars Rover team. The messaging app has caught on like wildfire. Why? It’s no real secret, but the answer might still surprise you: good design. It’s something that a lot of people take for granted, but it can make or break an application like this. It can be hard to distinguish yourself with features alone. Anyone can have video capability, @mentions, cloud storage, etc. But when you make all of those features easy to find, easy to use and fun to incorporate into a work routine, that’s when you really have something special.

 The intuitive, yet unexpected graphic design of the program is what helps Slack easily adapt to your daily work. According to Andrew Wilkinson, the founder of MetaLab, the company that did the design work for Slack, they initially weren’t necessarily aiming for anything in particular with the design.

 “Figuring out why something is successful in retrospect is like trying to describe the taste of water. It’s hard,” he says. “We aren’t big on process. We prefer to just put our heads down and design stuff, iterating over and over again until something feels right. Slack was no different —there wasn’t any magic process we used”

But MetaLab was using another messaging app, and they saw opportunities to improve existing apps simply through better graphic design. Where the old app would have grey borders, black type and blue links, they gave Slack a “confetti cannon” color scheme. Where the old apps had a loading screen, they put funny, inspirational quotes. In short, their design gave Slack a personality, and in so doing, they didn’t just give employees another messaging app – they gave them an ally.

 The lesson? Good design gets things done. This is battle that people in creative fields fight every day. Companies can’t seem to justify a budget for design because it’s just “making things look nicer” or adding color or a logo, but as we can see clearly here, design has made all the difference in Slack’s success. There isn’t some unattainable formula. It’s the hard work of talented individuals who find real solutions through good design. They understand the trials and tribulations of the workplace because they’ve been there, and their education and background allows them to approach the problem in a different way.

Could your workplace communications use a graphic design overhaul? Give Tribe a call. We know the value of good design, and we’d love to help.