How Employee Experience Can Help Increase Employee Engagement

Employee experience is getting a lot of attention in the internal communications world lately. One reason may be that we continue to see studies indicating lower employee engagement, which means less motivated employees, lower retention rates and poor company performance. Companies are struggling for an answer and don’t know where to turn to next.

Looking at the employee experience can provide a fresh perspective. The term goes beyond employer brand and the employment life cycle to encompass all aspects of employees’ work lives. When organizations are able to step back and view employee experience as a whole, and to go beyond the basics to see a bigger picture, it can help frame internal communications in a new way.

As the competition for top talent increases, ping pong tables and free lunches may not be enough to attract and retain employees. Associates no longer want just office perks, they’re looking for development, training and technology that keep them growing in their careers. They appreciate companies providing support in terms of wellness programs, financial planning and volunteer opportunities. When organizations start to focus on all aspects of an associates employment, it CAN lead to more genuine, improved engagement that will be sustainable over longer periods of time.

Need help improving your employee experience? Tribe can help.

 

Elizabeth Cogswell Baskin

Thread the vision and values through all your internal communications

Communicating the company vision is one of the most important roles of internal communications. We often recommend a vision and values book and/or a vision and values event to put a stake in the ground to launch or reinforce these cultural underpinnings.

But that’s only the beginning. Just because you’ve told employees once, doesn’t mean the job is done. In fact, the job of communicating the vision and values is never done. To truly embed those things in an organization, to have employees internalize them so that they use the vision and values as guidance for the actions they take and decisions they make in their day-to-day work, will require an ongoing effort.

It also requires using more than one channel. Or even more than one facet of each channel. The goal is to thread the vision and values through everything you do.

We recommend a simultaneous top and bottom approach.
Look for channels for leadership to communicate these topics in an authentic way. That might be through video, magazine articles, intranet updates, town halls and/or any other available channel.

At the same time, find ways to showcase employees using the vision and values. That could be through a recognition program. It could be employee spotlights on the intranet or in your employee publication. It might be digital signage, video, blogs, social media or any other channel at your disposal.

You can also look for ways to tie topics back to the vision and values. When you’re communicating news about the volunteer program, frame it with one of the corporate values such as teamwork or community. When you introduce a massive IT overhaul, maybe you can link it to the value of innovation or efficiency. In an article on two different manufacturing plants working together to revamp the order system, point to the value of collaboration.

We often calendarize the stream of communications to reflect the vision and values. Each issue of a quarterly magazine, or each video in a monthly series, for instance, might be themed with one element of that messaging. Not only does this help thread the vision and values through multiple channels over a quarter or a year, it also allows for a closer look at one element at a time and drives more interesting content.

Interested in incorporating the vision and values into more of your communications?
Tribe can help.