The employee experience begins with the recruiting process. If you want employees to understand your culture and to appreciate the values of the company, to be inspired by the vision for growth and success and to feel excited about how their roles might contribute to that vision, it’s wise to begin that differentiation with the very first touch points. Some of those touch points are your employer brand, recruiting advertising, job fair materials and the career page of your website.
But the most important touch points, the human ones, will be created by the cultural realities of how people in your company treat other people. Especially the people they decide are not qualified job candidates.
In Tribe’s national study on hiring practices, 78 percent of respondents said they would discourage others from applying to a company that had treated them with a lack of courtesy during the hiring process. Are interviewees at your company left waiting in the lobby for their appointments? Do some of their interviewers turn out to be no shows? Or are they run through a marathon of interviews without anyone bothering to ask if they’d like a cup of coffee or a water or perhaps the rest room? If you treat people interviewing poorly, you can’t fault them for assuming that the company treats employees the same way.
But exercise a little common courtesy, and the company can create brand ambassadors from candidates you don’t hire. In the same Tribe study, an even larger number — 87 percent — said that if they were rejected for a job, yet had been treated with courtesy during the process, they would be likely to encourage others to apply to that company in the future.
Treating candidates with courtesy includes letting them know when the company decides to take a pass on hiring them. Candidates want to know the outcome of an interview, even if it’s bad news. It’s interesting – and disheartening – to see how often companies fail to send any further communication to those interviewees they reject.
In the Tribe study, respondents said things like:
“I realize companies get many applicants to positions, but it would be appreciated if they let those not selected for a position after an interview know, rather than leaving them hanging.”
“Contact people one way or the other, instead of just ignoring them.”
“Nothing’s worse than not hearing anything at all.”
If you’re hoping to create a great employee experience, extend your cultural reach to the hiring process itself. For the job candidates you do hire, those recruiting touch points are the first steps along their employee journeys. And for those you don’t hire, a positive recruiting experience can lead to those rejected candidates encouraging other talented candidates to consider your company.
Interested in improving your recruiting efforts or hiring communications? Tribe can help.