Brittany Walker

Work Smarter, Not Harder: How to Make Digital Signage Easier

Digital signage is a go-to internal communications channel, and there are plenty of reasons why. Whether your employees work in a corporate office, manufacturing plant or distribution center, digital signage gives companies of all sizes the ability to communicate consistently and interactively.

When it comes to engagement, thinking strategically and creatively will make all the difference, but it doesn’t have to be a drain on time or budget. Here are three tips to thoughtfully increase engagement through digital signage, while keeping it easy.

  1. Develop and execute an editorial calendar. Yes, it’s important to take advantage of the timeliness of communicating the latest news, but planning and creating content for evergreen messaging will keep your content fresh and engaging. Calendarizing your communications goals can help keep your messaging consistent throughout the year, driving home the ultimate goal of connecting employees’ day-to-day jobs to the vision of the company.
  2. Repurpose existing communications to drive home your message. We’re believers that all communications channels should work in concert to get the best possible reach. When the latest version of the newsletter is distributed, or an employee recognition announcement is sent out, tease it on the digital screens and drive employees to where they can learn more.
  3. Invest in a platform that makes communicating easier. There are now plenty of options available to make customizing digital signage more accessible than ever. Features range from tools as simple as setting the order and length of each slide, to more complex qualities like customized news to every location. For success in long-term engagement, be sure to select a provider with the winning combination of great technology and backend simplicity.

Interested in creating engaging content for digital signage? Tribe can help.

Steve Baskin

“Email Is the Best Way to Reach Employees” and Other Communications Myths

The world of Internal Communications is constantly advancing and developing to find the most effective way to reach employee audiences. That means the best technology and channels are always improving, but it also means a lot of things are being left behind or, funnily enough, miscommunicated. Buying into these myths, either literally or figuratively, can be a detriment to you company, let’s tackle a few myths currently floating around.

Myth#1: “The best way to reach my audience is through an email blast to everyone.”

No matter the project, invariably a client or prospect with a failed program will say something to the effect of: “We communicated the program. An email blast was sent on the 24th. But somehow our employees still didn’t get the message.”

Don’t misunderstand me. Email can be a good way to communicate under the right circumstances. But just because an email was sent to an audience, it doesn’t mean that they a) read it, b) understood it or c) was moved to change a behavior or take action based on the message.

More importantly, if employees inboxes are filled will email blasts that don’t pertain to them, they’ll ignore the channel altogether. Use email sparingly. Be relevant and target messages to the appropriate audience whenever possible.

Myth #2: “We have a new intranet. All our problems are solved.”

First, kudos on the new intranet! An enterprise social network that allows for targeted communications and feedback loops can help solve many communications issues that your company faces. However, like all of the other channels we use, your intranet is a tool. If the tool isn’t used properly, it will be ignored.

The latest intranet platforms allow for segmented messaging, feedback loops, social work tools, rich media, etc. These applications can be very engaging and beneficial to delivering your company message – not to mention getting work done efficiently and effectively.

And eventually, you’re going to have so much content on your intranet that navigation could become an issue. An effective intranet has been designed with a hierarchy of messaging and search tools that allow users to easily find the appropriate information.

The issue is that it takes effort to develop and maintain relevant content for employees. You have to have people – either internal communications professionals or capable stand-ins/volunteers – who are able to continue to keep the information updated with the latest news and happenings.

Myth #3: “Management says we need to communicate the vision, so we need a new campaign”

Well, yes and no. You may need a new campaign to introduce your company’s vision. But the last thing busy employees need is yet another layer of emails, blogs and articles that they have to read to communicate a vision that has been longstanding in the company.

Your company’s vision should be woven into all of your communications. Doing this effectively requires forethought and coordination among all of your communicators. For example, if there’s a big program that needs to be communicated to your employees, the reasoning for the initiative should be completely wrapped in the company vision. More than likely, the strategic reasoning for the major undertaking is already aligned with the vision. Shouldn’t be that hard to do.

Need help busting more internal communications myths? Give TRIBE  a call.