Just about every company that Tribe works with is concerned with its culture. More specifically, they’re concerned about the degree to which the culture supports or inhibits achieving the goals of the organization. Of course, it’s important that companies are focused on this issue. Among many other issues, the culture can add to or detract from recruitment efforts. The culture impacts morale and potential productivity. And the culture certainly has an impact on retention.
Very different, but very similar. Tribe works with companies of all sizes – from a few hundred to hundreds of thousands of employees – and in many diverse industries. As you’d think, the cultures of these companies can vary dramatically. Still, the issues that we’re asked to help with are surprisingly similar from company to company. Our experience is that companies often overthink the issue of differentiating their internal culture.
At a glance, humans and chimpanzees are extremely different creatures. Among other things their height, size, shape, facial features, hairiness (often), agility, linguistic choices and clothing choices are all very different. Interestingly, humans and chimpanzees share 98.8 percent of their DNA. Even more interesting is that in the 1.2 percent that they do not share, there are 35 million differences. (According to the internet and the American Museum of Natural History)
Like humans and chimpanzees, companies (particularly those in related industries) share many more similarities than differences. In those differences, though, dramatically different cultures will emerge.
Being different shouldn’t be the focus of your efforts. Instead of focusing on being different, focus on providing employees the tools they need to do their jobs effectively. Focus on helping employees realize their full potential. Focus on strong inter-personal relationships. Most of all focus on helping employees understand how their individual efforts contribute to the company’s success.
Take the time and effort to figure out your company’s DNA. That DNA will ultimately define the culture. More importantly, ensure that the culture you have supports the vision of the company’s leadership.
By the way, from one human to the next, 99.5 percent of the DNA is the same. Doing quick math from the chimpanzee example above, there would be almost 15 million differences. Business being business and humans being humans, you’ll probably find that your culture is different from 98.8 percent of the other companies.
Interested in building your culture? Tribe can help.