Let’s say you’re an internal communications staffer charged with launching a new intranet for your company. In discussions with your agency (hopefully Tribe) the recommendation is made to provide mobile access.
Is it worth the hassle of talking your IT department into that idea? With most intranet projects, the relationship between communications and IT is a delicate balance. Each party provides subject matter expertise. And each has its own concerns and priorities.
Your new intranet will likely become the hub of all employee communications. Here are three reasons providing mobile access is important:
1. Our responsibility as communicators is to deliver information in the ways employees prefer to receive it. We want to make it as easy as possible for them to hear what the company is trying to say. In 2012, 49 percent of people in the US had smartphones. In 2017, that figure is projected to be 68 percent.
2. The only time most Gen Y employees aren’t checking their smartphones is when they’re asleep. Nine out of 10 say they check them before even getting out of bed, according to a Cisco study referenced on Baseline. If you have to fight an internal battle to take your intranet mobile, find yourself a young champion in the IT department. Over 40 percent of Gen Y IT professionals check their smartphones every 10 minutes, according to the same study.
3. Not every employee is sitting at a computer all day. If your company has employees working in the field, frontline employees on a retail floor or back-of-house workers behind the scenes, then it’s not realistic to think they’ll go to the trouble to find a computer to check in on the latest intranet content.
One of the great things about the internal communications field today is the many tools technology gives us to reach employees. The onus is on us to take advantage of that technology.