Boomer and Gen X parents have learned what many workplaces still don’t get about Millennials and their younger siblings in Gen Z. If you send them an email, they might read it eventually. If you need to reach them right away, you better text.
At the moment, internal communications in many large companies are not serving this segment of the employee population very well. Yes, those static intranets are gradually being updated to provide more current and relevant content and features that allow for more social interactions.
But digital communications are just the first step. The next one is to make internal communications and enterprise-wide tools accessible on mobile devices.
Millennials and Gen Z are tethered not to their computers but to their phones. Although they may use their computers to create Powerpoint presentations or develop spreadsheets, to edit videos or add to Google docs, they do everything else with their mobile devices. In short, they create things on their computers, but they get things done with their phones.
Oddly, there’s a pervasive resistance to mobile technology in internal comms. Concerns include exposing sensitive company information; issues with non-exempt employees viewing communications outside regular work hours; and invading employees’ privacy.
There can be simple solutions to many, if not all, those concerns. The payoff for finding ways to make mobile work for internal communications is a significantly increased ability to engage employees — particularly those in the newer generations of the workforce.
It’s curious to me that adoption of mobile technology has been so slow in our industry. In companies where employees are spread across geography and time zones; where work is increasingly happening outside the office; and where the need for collaboration is greater than ever, mobile devices are one of the best tools internal communications could possibly have.
Interested in adding mobile capabilities to your internal communications? Tribe can help.