At Tribe, we like to say our highest goal is to help align employees with the vision of their company. People like to feel they’re part of something bigger, and they particularly like knowing that their day-to-day work contributes to the company’s overall success. And from a productivity perspective, there’s not much better than having everyone moving things ahead in the same direction every day.
With Millennials, this is even more important. A Deloitte study found that 60 percent of Millennials cite the company’s purpose as a reason for choosing to work for their current employer. If you look only at those Millennials who are most connected on social media, that number rises to 77 percent.
So how do you do that? The same study found that 75 percent of Millennials believe that companies are more focused on their own agendas than on the good of society. And of course, to stay in business, all companies necessarily must concern themselves with turning a profit.
The sweet spot is when a company manages to combine good business with doing good. Sustainability is a great example of this win-win scenario. As the company reduces energy usage, for instance, they’re cutting costs as well as benefiting the environment.
Those in Gen Z, the generation following Millennials, have an expectation of this win-win being relatively simple. In Tribe’s research, many of these young people mentioned in interview sessions that they expected to solve world problems their parents had not made much progress with. They cited their more global views and continuous improvement in technology as two advantages to finding those solutions.
As both Millennials and Gen Z fill more and more of our leadership positions, they’ll begin to mold the way their companies present themselves in the world. We’re likely to see a greater focus on company vision that serves the greater good in addtion to monetary business goals. For them, this could be business as usual.
Interested in recruiting and retaining these new generations? Tribe can help.