When it comes to non-desk workers, mobile is generally the best way to reach those employees on the frontline, the manufacturing line or employees in the field. Although, mobile can often seem like a scary thought to some companies so desktop could be the key. The truth is it just depends on your organization. It could be that the answer is both.
For example, if a hospital was trying to communicate with its nurses, the intranet might be the way to go. (Although nurses aren’t sitting in front of computers all day, they generally do have access to a desktop while they’re at work.)
On the other hand, say an organization has delivery drivers that never encounter a computer during the day but they do have smartphones or at least a cell phone. Companies like The Home Depot have created opt-in texting programs to give those employees wanting to stay in the loop an opportunity to do so.
In Tribe’s recent work with a large retail client, we found that roughly 95% of their store employees owned smartphones. In addition to that, roughly 70% of people in the US own a smart phone. So we decided to jump on that bandwagon and made suggestions such as linking their intranet to employees’ mobile devices.
Don’t count desktop out just yet, though. Desktop is also usually the most viable form of communication for many organizations. Mobile communications can be costly, so simply extending who has access to existing computers can cut cost in a big way. Desktop communications give you an opportunity to work with what you’ve got.
As stated above, the answer could be that you need a mix of both of these outlets to optimize your engagement. Some employees in certain departments often need to be reached differently than those in other departments. So it could be you implement desktop communications for your workers on the floor and opt-in mobile communications for your remote employees.
At Tribe we know each organization is different. Do you need help finding out how to effectively engage your employees? If so, we’d love to help!