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	<title>Good Company Blog</title>
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	<link>http://blog.tribeinc.com</link>
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		<title>Creating innovation by venturing outside the silo</title>
		<link>http://blog.tribeinc.com/2013/06/17/creating-innovation-by-venturing-outside-the-silo/</link>
		<comments>http://blog.tribeinc.com/2013/06/17/creating-innovation-by-venturing-outside-the-silo/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 18:00:00 +0000</pubDate>
		<dc:creator>Elizabeth Baskin</dc:creator>
				<category><![CDATA[Vision and Values]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=7228</guid>
		<description><![CDATA[Silos are the enemies of innovation and sound decisions. When you can align employees with the company vision and values, and bring together people with different perspectives, expertise and experiences, the organization benefits in multiple ways. Frits Van Paasschen, President and CEO [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Silos are the enemies of innovation and sound decisions.</strong> When you can align employees with the company vision and values, and bring together people with different perspectives, expertise and experiences, the organization benefits in multiple ways.</p>
<p><strong>Frits Van Paasschen, President and CEO of Starwood Hotels &amp; Resorts Worldwide, puts it this way.</strong> In a recent blog on the Harvard Business Review <a href="http://blogs.hbr.org/">site</a>, he says, &#8220;I strongly believe the best decisions happen when people with the same goals and values — but different points of view — speak frankly around the table.&#8221;</p>
<p><strong>That comment might be overshadowed by the real news of the blog.</strong> Starwood has moved its headquarters to Dubai for a month to engage in an experiment that&#8217;s certainly attention-getting. &#8220;We&#8217;re here to be immersed in one of the world&#8217;s most dynamic regions,&#8221;  he writes, &#8220;and to see our global business through a sharply focused local lens.&#8221;</p>
<p><strong>Van Paasschen is onto one of the best ways to cultivate creativity.</strong> To think outside the box, get outside the box. Try a new box. Try new combinations of old boxes. Do whatever you can to see things from a different perspective. Click <a href="http://blogs.hbr.org/cs/2013/03/why_were_relocating_our_hq_to_dubai.html">here</a> to read the complete blog.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>To the best dad there is</title>
		<link>http://blog.tribeinc.com/2013/06/14/7238/</link>
		<comments>http://blog.tribeinc.com/2013/06/14/7238/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 20:20:26 +0000</pubDate>
		<dc:creator>Mallory Niles</dc:creator>
				<category><![CDATA[Inside Tribe]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=7238</guid>
		<description><![CDATA[I think everyone argues that their dad is the best dad in the world. Well, I have proof that my dad actually is. And this is not a biased opinion, just ask anyone! There are too many stories, instances and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>I think everyone argues that their dad is the best dad in the world. Well, I have proof that my dad actually is.</strong> And this is not a biased opinion, just ask anyone! There are too many stories, instances and experiences to write in paragraph form, so I decided to sum it up in the bullets (in chronological order) below. Enjoy!</p>
<ul>
<li><strong>He was my soccer coach age four until sixth grade when I decided I wanted to be a cheerleader </strong></li>
<li><strong>When I decided to become a cheerleader, we couldn&#8217;t afford tumbling classes when I was in middle school, so he spotted me on my back-hand-spring in the front yard, every single night, until I got it on my own (which probably took six months) </strong></li>
<li><strong>He attended every single track meet my freshman year </strong></li>
<li><strong>He made my lunch every single morning for me in high school </strong></li>
<li><strong>Tucked me in and told me he loved me every single night of my life until I went off to college (now I get a text message) </strong></li>
<li><strong>He taught me how to drive a car (my mom&#8217;s nerves were too bad) and cried when I almost killed us my first time on the road </strong></li>
<li><strong>He moved me out of and into four different apartments throughout college </strong></li>
<li><strong>Ever since my mom passed away three years ago, he comes to me and my sister&#8217;s apartment once a week and cooks for us, cleans for us, buys groceries for us and takes care of my sister&#8217;s hyper pomeranian! (For which he deserves a medal) </strong></li>
<li><strong>He always lends a listening ear, an open heart and mind, and his overflowing love for my sister and me is both obvious and contagious </strong></li>
<li><strong>He tells me he loves me, that he&#8217;s proud of me and I know he&#8217;d do anything for me and my sister </strong></li>
</ul>
<p><strong>So see there ladies and gentleman, I hands-down have the best dad in the world!</strong> I&#8217;d love to hear stories of your fathers in honor of Father&#8217;s Day this Sunday!</p>
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		<title>Communicating Your Strong Culture and EVP to Attract Employees</title>
		<link>http://blog.tribeinc.com/2013/06/12/communicating-your-strong-culture-and-evp-to-attract-employees/</link>
		<comments>http://blog.tribeinc.com/2013/06/12/communicating-your-strong-culture-and-evp-to-attract-employees/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 18:12:14 +0000</pubDate>
		<dc:creator>Alan Dixon</dc:creator>
				<category><![CDATA[Recruiting and Retention]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=7233</guid>
		<description><![CDATA[Now that you have a strong culture and Employee Value Proposition established in your company, it’s time to put it to work to attract the next generation of employees. Don’t get me wrong, I’m not saying it’s out with the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Now that you have a strong culture and Employee Value Proposition established in your company, it’s time to put it to work to attract the next generation of employees.</strong> Don’t get me wrong, I’m not saying it’s out with the old and in with the new, but a growing company always needs to replace key pieces and add to expanding departments to achieve its goals.</p>
<p><strong>So how do you do that?</strong> How do you take something that could be described as an experience and a promise and use it to turn heads in the world of job seekers? Or better yet, make job seekers out of people content in their current companies, but open to the idea of the grass being greener elsewhere.</p>
<p><strong>It starts with word of mouth.</strong> Every one of us can think of a company that they’ve heard about that’s a “good place to work.” Maybe you’ve got a buddy somewhere telling you how awesome his new job is, or maybe a past coworker is trying to recruit you into the company they work for now. These organizations have built a culture that their people enjoy and want to promote. They do so by ringing the bell and saying, “Come check this place out!”</p>
<p><strong>Once a potential candidate walks through your door, you need to sell them on your company as much as they’re trying to sell you on their skills and talents.</strong> In order for your company to succeed and reach its goals, you’re going to need the best and brightest people working for you. Competition isn’t just in the marketplace, it’s in talent acquisition as well. You need to pull out all of the stops to catch whatever great whale you’re pursuing.</p>
<p><strong>If you’re lucky and have a good PR department, you might get news organizations and publications to communicate your culture for you.</strong> I had heard about the cool atmosphere at Google, but it wasn’t until I saw a story about it on a news program that it really came to life for me. A free cafeteria, volleyball on campus, sleeping pods and flexible work hours were shiny hooks that jumped out to me as symbols of a company that values their employees. And sometimes, a little love is all people need.</p>
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		<title>Three reasons to give mobile access to your intranet</title>
		<link>http://blog.tribeinc.com/2013/06/10/three-reasons-to-give-mobile-access-to-your-intranet/</link>
		<comments>http://blog.tribeinc.com/2013/06/10/three-reasons-to-give-mobile-access-to-your-intranet/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 18:05:14 +0000</pubDate>
		<dc:creator>Elizabeth Baskin</dc:creator>
				<category><![CDATA[Channels]]></category>
		<category><![CDATA[communication hub]]></category>
		<category><![CDATA[Intranet]]></category>
		<category><![CDATA[reaching gen Y]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=7213</guid>
		<description><![CDATA[Let&#8217;s say you&#8217;re an internal communications staffer charged with launching a new intranet for your company. In discussions with your agency (hopefully Tribe) the recommendation is made to provide mobile access. Is it worth the hassle of talking your IT [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Let&#8217;s say you&#8217;re an internal communications staffer charged with launching a new intranet for your company.</strong> In discussions with your agency (hopefully Tribe) the recommendation is made to provide mobile access.</p>
<p><strong>Is it worth the hassle of talking your IT department into that idea?</strong>  With most intranet projects, the relationship between communications and IT is a delicate balance. Each party provides subject matter expertise. And each has its own concerns and priorities.</p>
<p><strong>Your new intranet will likely become the hub of all employee communications.</strong> Here are three reasons providing mobile access is important:</p>
<p><strong>1. Our responsibility as communicators is to deliver information in the ways employees prefer to receive it.</strong> We want to make it as easy as possible for them to hear what the company is trying to say. In 2012, 49 percent of people in the US had smartphones. In 2017, that figure is projected to be 68 percent.</p>
<p><strong>2. The only time most Gen Y employees aren&#8217;t checking their smartphones is when they&#8217;re asleep.</strong> Nine out of 10 say they check them before even getting out of bed, according to a Cisco study referenced on <a href="http://www.baselinemag.com/mobility/slideshows/smartphone-addiction-is-rampant-in-gen-y/">Baseline</a>. If you have to fight an internal battle to take your intranet mobile, find yourself a young champion in the IT department. Over 40 percent of Gen Y IT professionals check their smartphones every 10 minutes, according to the same study.</p>
<p><strong>3. Not every employee is sitting at a computer all day.</strong> If your company has employees working in the field, frontline employees on a retail floor or back-of-house workers behind the scenes, then it&#8217;s not realistic to think they&#8217;ll go to the trouble to find a computer to check in on the latest intranet content.</p>
<p><strong>One of the great things about the internal communications field today is the many tools technology gives us to reach employees.</strong> The onus is on us to take advantage of that technology.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>This one time at the Y</title>
		<link>http://blog.tribeinc.com/2013/06/07/this-one-time-at-the-y/</link>
		<comments>http://blog.tribeinc.com/2013/06/07/this-one-time-at-the-y/#comments</comments>
		<pubDate>Fri, 07 Jun 2013 19:16:16 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Inside Tribe]]></category>
		<category><![CDATA[Channels]]></category>
		<category><![CDATA[Miami Heat]]></category>
		<category><![CDATA[My first time]]></category>
		<category><![CDATA[Old Guys]]></category>
		<category><![CDATA[Spurs]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=7222</guid>
		<description><![CDATA[Before we get into this, let me say hi. My name is Nicholas LaManna and I am Tribe’s 2013 summer intern. I like to call myself the lead (aka only) research intern but that is another story for another day. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Before we get into this, let me say hi</strong>. My name is Nicholas LaManna and I am Tribe’s 2013 summer intern. <em>I</em> like to call myself the lead (aka only) research intern but that is another story for another day. I am a UNC Chapel Hill student and a sports fanatic and after watching game one of the NBA Finals last night I have a couple thoughts.</p>
<p><strong>People say that Father Time will always catch up with you but after watching the Spurs last night I know that they were lying.</strong> The fact that a team filled guys in their 30s were able to beat up on a team of superstars in their 20s makes no sense to me. I am still trying to figure out how LeBron James can have a triple-double and lose.</p>
<p><strong>The only thing I can think of that is close to what I watched last night happened to me at the YMCA when I was in high school.</strong> I walked in into the gym with four of my friends, all of whom were on our varsity basketball team. We walked onto the court and saw a bunch of older guys shooting on the hoop opposite us.</p>
<p><strong>When I say old I am talking about, dirty Nikes from the 80s, high socks, headbands, and goggles.</strong> After about like 10 minutes they asked us to play. I thought to myself “This will be easy,” but then the game happened.</p>
<p><strong>We did not score a single point.</strong> We tried to take them one-on-one, thinking that they would never be able to stay in front of us. Boy, were we dead wrong. They knew what we were going to do before we did. They made every shot and got every rebound. They played together and seemed to be everywhere at once. A brief dramatization of the game can be seen <span style="text-decoration: underline"><a title="here" href="http://www.youtube.com/watch?v=MLyvkBifQ3w">here</a>.</span></p>
<p><strong>The Spurs did the same thing to the Heat last night.</strong> Playing as a team beats individuals 10 out of 10 times and the quicker Miami realizes that the quicker they can prevent me from yelling at TV until midnight.</p>
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		<title>Measuring Employee Engagement</title>
		<link>http://blog.tribeinc.com/2013/06/05/measuring-employee-engagement/</link>
		<comments>http://blog.tribeinc.com/2013/06/05/measuring-employee-engagement/#comments</comments>
		<pubDate>Wed, 05 Jun 2013 17:56:51 +0000</pubDate>
		<dc:creator>Tyler Hargrove</dc:creator>
				<category><![CDATA[Strategy and Measurement]]></category>
		<category><![CDATA[5 tips of measuring employee engagement]]></category>
		<category><![CDATA[Employee Engagement]]></category>
		<category><![CDATA[influencing the bottom line]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=7205</guid>
		<description><![CDATA[Companies usually measure their strategies using quantitative measures, but measuring employee engagement requires strategies off the beaten path.  While these measurement procedures require much more effort than looking at a spreadsheet, they are critical in evaluating the overall health of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Companies usually measure their strategies using quantitative measures, but measuring employee engagement requires strategies off the beaten path. </strong> While these measurement procedures require much more effort than looking at a spreadsheet, they are critical in evaluating the overall health of a company, which can influence the bottom line.</p>
<p>&nbsp;</p>
<p><strong>To find out more about measuring employee engagement, check out this blog on<span style="text-decoration: underline"><a href="http://blog.tribeinc.com/2011/09/15/good-idea-good-idea-five-tips-to-measure-employee-engagement/"> 5 tips to measure employee engagement</a></span>.</strong></p>
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		<title>Minecraft Video Game Displays Gen Y Leadership Skills</title>
		<link>http://blog.tribeinc.com/2013/06/03/minecraft-video-game-displays-gen-y-leadership-skills/</link>
		<comments>http://blog.tribeinc.com/2013/06/03/minecraft-video-game-displays-gen-y-leadership-skills/#comments</comments>
		<pubDate>Mon, 03 Jun 2013 18:10:28 +0000</pubDate>
		<dc:creator>Elizabeth Baskin</dc:creator>
				<category><![CDATA[Training and Development]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[collectively create]]></category>
		<category><![CDATA[Fast Company article]]></category>
		<category><![CDATA[Gen Y employees]]></category>
		<category><![CDATA[MineCraft]]></category>
		<category><![CDATA[Monday blog]]></category>
		<category><![CDATA[team building]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=7189</guid>
		<description><![CDATA[Want a better understanding of your Gen Y employees? Just spend an hour or so looking over the shoulder of any young person playing Minecraft. At first glance, this multiplayer game looks like electronic legos. Players manipulate colored blocks to [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Want a better understanding of your Gen Y employees?</strong> Just spend an hour or so looking over the shoulder of any young person playing <a href="minecraft.net"><em>Minecraft</em></a>.</p>
<p><strong>At first glance, this multiplayer game looks like electronic legos. </strong>Players manipulate colored blocks to build rooms, buildings, farms and cities, gathering resources like iron and wood to craft tools and raising crops and animals for food. Random zombies and spiders crop up occasionally and gender-free animals inexplicably reproduce when they get together. (The way you know they&#8217;re making babies is a bunch of cartoon hearts appear over their heads.)</p>
<p><strong>A recent <a href="http://www.fastcompany.com/">Fast Company</a> <a href="http://www.fastcompany.com/3010236/dialed/dont-kill-sheep-if-you-have-shears-minecraft-lessons-for-entrepreneurs?partner=newsletter">article</a> outlined five <em>Minecraft</em> lessons for entrepreneurs.</strong> Writer Amber Cox described watching her young son play the game and said, &#8220;The more I watch him explore this new universe, the more I realize that there are secret lessons within <em>Minecraft</em> that can help everyone&#8211;especially us entrepreneurs.&#8221;</p>
<p><strong><em>Minecraft</em> also offers lessons on Gen Y in the workplace.</strong> Our two boys, born at either end of the Gen Y age cohort, spend a lot of time on <em>Minecraft</em>. The younger one started his own <em>Minecraft</em> server and is the administrator, which seems to mean he&#8217;s in charge of making sure people play by the rules. It&#8217;s been an interesting window into his style of leadership, which is quite typical for his generation.</p>
<p><strong>In Tribe&#8217;s research with employee populations, we found some marked differences in Gen Y&#8217;s definition of leadership.</strong> To Boomers, a leader is the person at the top of the hierarchy telling everyone else what to do. For Gen Y, a leader is more about team building.</p>
<p><strong>In <em>Minecraft</em>, the players often work together as a team.</strong> Sometimes I see my boys building some giant building or city with five or six people at once, communicating by Skype as they work. No one person seems to be in charge. Yet it&#8217;s remarkable to see what they create collectively. They get a lot done.</p>
<p><strong>This more social approach to work is an attitude we also saw in the Tribe study with Gen Y.</strong> When asked what it means to be a leader, 76 percent of the respondents agreed with, &#8220;Inspiring others to do their best.&#8221; Over 63 percent agreed with &#8220;Helping to develop other members of the team.&#8221; And 59 percent said leadership was the &#8220;ability to build strong relationships with those above and below in the company.&#8221;</p>
<p><strong>The global assortment of players is also typical of Gen Y.</strong> In contrast to Boomers and even Gen X, they&#8217;ve grown up in a world made small by technology. Some of the regular players on my son&#8217;s Minecraft server are kids he knows from school; others are sitting in front of computers in Canada and Wales.</p>
<p><strong>There&#8217;s also an attitude of inclusion that seems unique to this generation.</strong> On Minecraft, anyone seems to be welcome as long as they abide by the rules. On my son&#8217;s server the rules are: Be respectful; Use common sense; No harsh profanity; No spamming or griefing. (In case you didn&#8217;t know, griefing means breaking or destroying others&#8217; things.)</p>
<p><strong>Gen Y expects to work with people who may be different from them.</strong> Our oldest is 24, and he plays alongside not only our 13-year-old and his friends, but also their friends&#8217; little brothers. The population seems to skew heavily male, but females like the game too. When a female player was getting unwanted attention from a guy on the server, our son talked to the offending party privately to let him know that was not okay. He said something like, &#8220;Don&#8217;t think about her as a girl. She&#8217;s just like any other player and you need to treat her that way.&#8221;</p>
<p><strong>That&#8217;s the kind of attitude Gen Y brings to the workplace.</strong> It will be interesting to see what they collectively create.</p>
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		<title>Baby Number Two is On the Way</title>
		<link>http://blog.tribeinc.com/2013/05/31/baby-number-two-is-on-the-way/</link>
		<comments>http://blog.tribeinc.com/2013/05/31/baby-number-two-is-on-the-way/#comments</comments>
		<pubDate>Fri, 31 May 2013 17:45:47 +0000</pubDate>
		<dc:creator>Alan Dixon</dc:creator>
				<category><![CDATA[Inside Tribe]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=7194</guid>
		<description><![CDATA[So the countdown is on until the birth of my second child. It’s funny how different the mood is between baby one and baby two. There are fewer people shoving books in my hands on how to be a good [...]]]></description>
			<content:encoded><![CDATA[<p><strong>So the countdown is on until the birth of my second child.</strong> It’s funny how different the mood is between baby one and baby two. There are fewer people shoving books in my hands on how to be a good parent, and less slaps on the back followed by a jovial, “You ready, man?”</p>
<p><strong>I guess because when you already have one kid, people assume you’re ready.</strong> Which is not a bad assumption to make, except that people living a standard nine to five lifestyle are never really ready to wake up two or three times each night to “hang out.” Not since Christmas Eve, when I was well on my way to transforming a potentially delicious piece of poultry into turkey jerky have I woken up in the middle of the night. The occasion for that disturbance was to make sure my smoker had enough wood to keep the fire burning until morning. Slightly different than a newborn sounding the dinner bell and never asking the question, “What time would be good for you?”</p>
<p><strong>The other thing that’s different this time is how our house is changing.</strong> When our son was born, the office was combined with our guest bedroom. Now that baby number two is on the way, the office has been reassigned a nice, new situation in our storage room. The guest room component of our house has now been combo-ed with the new baby room. Which means any friends or family members sleeping over will be treated to a nice double-sized bed surrounded by baby toys.</p>
<p><strong>As far as the office goes, I like to think we’re giving the desk, chair and file cabinets their freedom.</strong> Gone are their days of being held captive in a rarely visited room that only sees action when it’s time to do our taxes or other life management events. Now they’re free to visit with the other neglected items in our storage room like the characters do in Pixar’s Toy Story movies. I have this vision of closing the door and walking away as all of these “D-list” pieces of our life instantly spring to life and have amazing adventure together. If I had to guess their personalities, I would say the desk is the responsible one, the file cabinet is grumpy and the chair is the young hipster on the go (you know, because it’s on wheels). Either way, my wife and I like to smile and think they’re all happier there together.</p>
<p><strong>Oh yeah, back to the kid. </strong>The second child will officially fill our three-bedroom/two bath house full. And being a person who has hobbies that require space in which to fully enjoy them, we hope to eventually move on from what one of our official housing documents calls our “bungalow ranch.” This move will not be any time soon, but when it happens, I’ll have to admit a certain nostalgia for my orange brick house (don’t look at me, I’m only guilty of buying the house, not picking the color of its construction materials.)</p>
<p><strong>This was the house I moved into after moving every May for six or seven years in a row.</strong> It was where I proposed to my wife (I even turned the TV off for that one) and where I spent the majority of the early years with my two children. It’s also where I tried unsuccessfully to kill a rat that was waiting for me in my kitchen one night, and where a former roommate and I almost burned the place down during a grilling episode gone wrong.</p>
<p><strong>But homes are places made for creating memories, not for holding onto them.</strong> If you want to hold on to a memory, you do what everyone else does and record it on your smartphone. (Please don’t try to experience something and just “remember” it. That is extremely dangerous.)</p>
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		<title>How to help direct managers share communications with employees</title>
		<link>http://blog.tribeinc.com/2013/05/29/how-to-help-direct-managers-share-communications-with-employees/</link>
		<comments>http://blog.tribeinc.com/2013/05/29/how-to-help-direct-managers-share-communications-with-employees/#comments</comments>
		<pubDate>Wed, 29 May 2013 18:13:56 +0000</pubDate>
		<dc:creator>Elizabeth Baskin</dc:creator>
				<category><![CDATA[Channels]]></category>
		<category><![CDATA[Non-Desk Employees]]></category>
		<category><![CDATA[communication systems]]></category>
		<category><![CDATA[direct managers]]></category>
		<category><![CDATA[non-de]]></category>
		<category><![CDATA[toolkits]]></category>
		<category><![CDATA[two-way communication]]></category>
		<category><![CDATA[weekly meetings]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=6872</guid>
		<description><![CDATA[Does your company leave most employee communication up to direct managers? That&#8217;s a common default mechanism for keeping employees in the loop, particularly when those employees don&#8217;t have their own computers at work. It&#8217;s not a bad system, but employees [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Does your company leave most employee communication up to direct managers?</strong> That&#8217;s a common default mechanism for keeping employees in the loop, particularly when those employees don&#8217;t have their own computers at work.</p>
<p><strong>It&#8217;s not a bad system, but employees do cite two issues with communication flowing only through their direct managers.</strong> One is consistency of message, since each direct manager will interpret news in their own way, creating employee concern that important points might be lost in translation. The other is timeliness of the message, particularly in times of major company change. Each direct manager will generally communicate on his or her own timetable. Employees don&#8217;t like knowing that other employees heard some piece of news before they did.</p>
<p><strong>How can internal communications departments help direct managers communicate more effectively?</strong> One is by developing communications toolkits, giving managers prepared materials they can easily pass on to employees. For instance, Tribe recently built a toolkit to help managers of a large company with many brands communicate the company&#8217;s  sustainability efforts to employees.</p>
<p><strong>The kit, delivered on a jump drive, included materials that were ready to use as-is as well as templates to be adapted by the individual brands.</strong> Direct managers will be able to communicate the sustainability messages as simply as copying and pasting prepared emails. They also can adapt newsletters, posters, FAQs, and more to their own brand standards.</p>
<p><strong>A tried-and-true method of supporting direct manager communications is to institutionalize some sort of pre-shift meeting.</strong> One of Tribe&#8217;s clients uses weekly meetings to share prepared messages focused on the brand&#8217;s internal culture and values. Another begins every shift with a brief message from corporate.</p>
<p><strong>Of course, employees still want to hear from the top.</strong> Although direct managers might be able to handle the bulk of company communications, it&#8217;s still important to provide at least one channel of communication directly from top management to employees. Even better, make that channel a means for two-way communication, so employees can share their insights, concerns and ideas with their corporate leadership.</p>
<p>&nbsp;</p>
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		<title>An Unfulfilling Purchase</title>
		<link>http://blog.tribeinc.com/2013/05/24/an-unfulfilling-purchase/</link>
		<comments>http://blog.tribeinc.com/2013/05/24/an-unfulfilling-purchase/#comments</comments>
		<pubDate>Fri, 24 May 2013 18:50:32 +0000</pubDate>
		<dc:creator>Tyler Hargrove</dc:creator>
				<category><![CDATA[Inside Tribe]]></category>
		<category><![CDATA[Goodyear]]></category>
		<category><![CDATA[impulse buy]]></category>
		<category><![CDATA[Memorial Day Weekend]]></category>
		<category><![CDATA[Tires]]></category>
		<category><![CDATA[Unfulfilling Purchase]]></category>
		<category><![CDATA[Whitewalls]]></category>

		<guid isPermaLink="false">http://blog.tribeinc.com/?p=6606</guid>
		<description><![CDATA[Anna, our wonderful Account Coordinator, recently had to make a relatively expensive purchase that we all begrudge but have to deal with at some point: new tires. Which got me to thinking that a new set of tires might be [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Anna, our wonderful Account Coordinator, recently had to make a relatively expensive purchase that we all begrudge but have to deal with at some point: new tires.</strong> Which got me to thinking that a new set of tires might be the single most unfulfilling purchase that one could ever make in their lives.  I, for one, have never heard of anyone making an impulse buy on a set of Goodyears.  Let’s review…</p>
<p><strong>For the most part, tires are tires.</strong>  Sure there are good tires and there are bad tires but when was the last time you were rolling down the street, glancing at a fellow commuter’s ride and thinking to yourself “damn, look at those tires.”  Even the whitest of whitewalls or most pristine tread is not going to have anyone doing a double take.</p>
<p><strong>If you’re anything like me, when you make a big purchase you want to enjoy it for all it’s worth, especially when you first get it</strong>.  Unfortunately this yearning subsides rather quickly when dealing with something designed solely to connect your car to the road. Unless you’re driving the Autobahn, the feeling you get driving your car for the first time with a new set is pretty much going to be the same as before.  Our Writer Alan Dixon disagrees citing that he “really enjoys the feeling of driving around on a new set of tires” but Alan doesn’t get out much (I kid, I kid).</p>
<p><strong>But alas, purchasing new tires is always a good thing, even if it’s not exactly the most exciting acquisition around.</strong>  The <em>fun </em>in the purchase is the piece of mind that you’re riding around in a safe vehicle and more importantly, that you don’t have to do that again for a very long time.</p>
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