Vision and Values

Helping employees see how their role contributes to the success of the company

Connecting front-line employees to the company vision

McDonald’s invests over $1 billion annually in advertising, but the business all comes down to the hourly worker at the register or the drive-through window. Early in my ad agency career, I worked on the McDonald’s Restaurants business. At the […]

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How Do Millenials Define “Leadership”?

It seems the Millenial generation of workers are redefining the term. In Tribe’s research with Fortune 100-company employees under age 35, we found that these younger workers consider building a strong team and good relationships to be high indicators of leadership. To Gen X […]

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Four ways that end-of-year CEO message can reach non-desk employees

Is your CEO planning to send that ubiquitous annual holiday email to employees? If so, see this excellent blog by Sharon McIntosh. Sharon was a client of Tribe when she was at Pepsi, where CEO Indra Nooyi, who is awesome, […]

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Employee engagement during the holidays

Large organizations sometimes see the holiday season as a distraction for their employees. From the week of Thanksgiving up until New Years, most employees are focused on the holidays and may not be quite as productive as usual. Instead of […]

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Four reasons to communicate with frontline employees, even when it’s hard

Many companies with great internal communications have trouble reaching frontline employees. Why? Because communicating with employees who are hard to reach is difficult. Whether it is your sales force, retail team, physicians, manufacturing line or delivery drivers, frontline employees are […]

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3 reasons to shoot your employees: Or, when stock photos are a bad idea

In many situations, stock photography can be a great solution. It’s a cost effective and easy way to provide visuals for a multitude of communication materials. But don’t use stock to represent your employees. It instantly communicates inauthenticity, but even […]

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Three easy ways to increase visibility across silos

Breaking down silos is a hot topic right now, and with good reason. Reducing silos within companies can have numerous perks including increasing efficiencies, collaboration and innovation, to name a few. Beyond business improvements, the simple benefit of human connection […]

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In Times of Change, Employees Are Watching and Listening

When changes are happening within an organization, whether it’s replacing a CEO, changing healthcare benefits, or revising your Flip-Flop Friday’s dress code policy, employees are paying attention. Perhaps they’re not all paying attention. And perhaps the segments that you intended […]

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Just how aspirational should a company mission/vision statement be?

At Tribe, we often say that the primary goal of internal communications is to help align the actions of employees with the company’s mission and vision. If the mission defines the ultimate goal of an organization, the vision provides a […]

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Who determines the company values: management or employees?

This is a question we don’t hear often enough at Tribe. For most clients we’ve worked with, the assumption is that leadership will decide what the values are and then communicate them to employees. What we prefer to do is […]

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