Vision and Values

Helping employees see how their role contributes to the success of the company

Aligning employees with company culture

Is your desired culture becoming a reality at your company? You started out with an ideal company culture in mind, but for many companies, culture is one of the toughest things to implement. It needs a strong foundation, thorough communications and organic growth […]

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Avoiding the trap of treating employees like a second-class audience

Why would we treat employees any differently than we’d treat prospective customers? If it’s important to communicate a message to employees, then it’s worth putting the same attention to detail and quality of execution into the work as we would […]

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Claiming the company treats employees like family can backfire

Does leadership at your company like to say the place is one big family? Although that can help employees feel they’re cared for and supported, sooner or later, it becomes painfully obvious that the company is actually a business. Let’s […]

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Aligning employees with company vision is especially important with Millennials

At Tribe, we like to say our highest goal is to help align employees with the vision of their company. People like to feel they’re part of something bigger, and they particularly like knowing that their day-to-day work contributes to the […]

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Aligning internal communications with business goals

Odds are, your company started out with a mission in mind. This is the reason you set out. It defines what makes you unique, what separates you from the competition and it gives you a purpose for your work. Your business as […]

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In an increasingly digital workplace, use print to get attention

It seems obvious. If employees are sitting in front of computers all day long, then digital communications must be the best way to reach them. Not necessarily. Nobody likes getting more email. Some statistics suggest that people delete almost half […]

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Ghost blogging is dead: Three channels for more authentic leadership communications

Most employees assume CEOs don’t write their own blogs. And in most companies, they’re right. The blogs posted under the names of the top executives have usually been ghost written by someone several rungs below and edited by one or […]

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Employee feedback: Closing the loop

Asking for employee input is great. Whether it’s a formal engagement survey, a questions-and-comments feature on the intranet or employee focus groups on particular issues, people like being asked for their opinion. But management needs to make sure they close […]

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Effective Internal Communications is Everyone’s Responsibility

During a discovery interview last week, a senior executive noted that if the communications team was left to manage this particular communications initiative, the outcome of the project was going to be far too narrow. His point was that internal […]

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With employee communications, a shotgun is better than a rifle.

When you’re talking to employees, should you be thinking rifle or shotgun? Marketing folks often refer to the advantages of a targeted rifle shot rather than a shotgun approach, but in internal communications, the reverse is more likely to get […]

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