Vision and Values

Helping employees see how their role contributes to the success of the company

In an increasingly digital workplace, use print to get attention

It seems obvious. If employees are sitting in front of computers all day long, then digital communications must be the best way to reach them. Not necessarily. Nobody likes getting more email. Some statistics suggest that people delete almost half […]

Continue Reading >

Ghost blogging is dead: Three channels for more authentic leadership communications

Most employees assume CEOs don’t write their own blogs. And in most companies, they’re right. The blogs posted under the names of the top executives have usually been ghost written by someone several rungs below and edited by one or […]

Continue Reading >

Employee feedback: Closing the loop

Asking for employee input is great. Whether it’s a formal engagement survey, a questions-and-comments feature on the intranet or employee focus groups on particular issues, people like being asked for their opinion. But management needs to make sure they close […]

Continue Reading >

Effective Internal Communications is Everyone’s Responsibility

During a discovery interview last week, a senior executive noted that if the communications team was left to manage this particular communications initiative, the outcome of the project was going to be far too narrow. His point was that internal […]

Continue Reading >

With employee communications, a shotgun is better than a rifle.

When you’re talking to employees, should you be thinking rifle or shotgun? Marketing folks often refer to the advantages of a targeted rifle shot rather than a shotgun approach, but in internal communications, the reverse is more likely to get […]

Continue Reading >

Corporate values are just words on a poster until you make them relevant to employees’ lives

Whether you call them core values, beliefs or guiding principles, they won’t be relevant to employees until you make them so. On their own, the language of corporate values can seem a little esoteric. Employees may view them as abstract […]

Continue Reading >

Collaboration means asking others for input, not giving them a vote

Why is collaboration getting so much attention in large companies? As knowledge and expertise become increasingly specialized, collaboration across functional areas becomes even more critical to successful business results. But collaboration slows things down. It requires rounding up people in […]

Continue Reading >

The Waffle House EVP: offering meaningful work by serving the community during disasters

How does your organization provide meaningful work? If your company is developing the cure for cancer or your non-profit is addressing world hunger, it’s easy to identify the higher purpose that’s part of your Employee Value Proposition. But for companies […]

Continue Reading >

Wellness in the workplace: Make it a competition

Around this time every year, Tribe starts its annual 12-week fitness competition. Anyone can compete, but no one has to. Those who choose to join set a personal weekly workout goal they have to stick with. Each week you complete […]

Continue Reading >

Internal communications isn’t always a priority until the C-level has a problem they want solved

How can we convince our executive management that we need internal communications? That’s the question I was asked by an attendee at a conference where I was a panelist last week. Without my glasses, I couldn’t see her nametag or […]

Continue Reading >