Vision and Values

Helping employees see how their role contributes to the success of the company

With employee communications, a shotgun is better than a rifle.

When you’re talking to employees, should you be thinking rifle or shotgun? Marketing folks often refer to the advantages of a targeted rifle shot rather than a shotgun approach, but in internal communications, the reverse is more likely to get […]

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Corporate values are just words on a poster until you make them relevant to employees’ lives

Whether you call them core values, beliefs or guiding principles, they won’t be relevant to employees until you make them so. On their own, the language of corporate values can seem a little esoteric. Employees may view them as abstract […]

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Collaboration means asking others for input, not giving them a vote

Why is collaboration getting so much attention in large companies? As knowledge and expertise become increasingly specialized, collaboration across functional areas becomes even more critical to successful business results. But collaboration slows things down. It requires rounding up people in […]

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The Waffle House EVP: offering meaningful work by serving the community during disasters

How does your organization provide meaningful work? If your company is developing the cure for cancer or your non-profit is addressing world hunger, it’s easy to identify the higher purpose that’s part of your Employee Value Proposition. But for companies […]

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Wellness in the workplace: Make it a competition

Around this time every year, Tribe starts its annual 12-week fitness competition. Anyone can compete, but no one has to. Those who choose to join set a personal weekly workout goal they have to stick with. Each week you complete […]

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Internal communications isn’t always a priority until the C-level has a problem they want solved

How can we convince our executive management that we need internal communications? That’s the question I was asked by an attendee at a conference where I was a panelist last week. Without my glasses, I couldn’t see her nametag or […]

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Connecting front-line employees to the company vision

McDonald’s invests over $1 billion annually in advertising, but the business all comes down to the hourly worker at the register or the drive-through window. Early in my ad agency career, I worked on the McDonald’s Restaurants business. At the […]

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How Do Millenials Define “Leadership”?

It seems the Millenial generation of workers are redefining the term. In Tribe’s research with Fortune 100-company employees under age 35, we found that these younger workers consider building a strong team and good relationships to be high indicators of leadership. To Gen X […]

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Four ways that end-of-year CEO message can reach non-desk employees

Is your CEO planning to send that ubiquitous annual holiday email to employees? If so, see this excellent blog by Sharon McIntosh. Sharon was a client of Tribe when she was at Pepsi, where CEO Indra Nooyi, who is awesome, […]

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Employee engagement during the holidays

Large organizations sometimes see the holiday season as a distraction for their employees. From the week of Thanksgiving up until New Years, most employees are focused on the holidays and may not be quite as productive as usual. Instead of […]

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