Not all internal communications departments have the manpower to constantly post fresh content to their intranet. The perpetual search for news and blog topics is extremely time consuming and can lead to burnout, which inevitably causes your intranet to regress and become stale.
The key to avoiding a stagnant intranet is to welcome your employees to generate their own content. This can come in many forms. For example, we often suggest companies encourage their executives to publish blogs, a valuable top-down channel for topics such as corporate vision and values, operational success, and the roadmap for future business decisions. With the size of a typical leadership team, each member only needs to contribute once every month or so.
You can extract equally valuable content from employees at any level. Promote the opportunity to be a content provider by advertising it as a differentiator, whether that be a brand ambassador, company hero or organizational influencer. Increasing the visibility of these individuals with a desk tchotchke, such as a plaque or pennant, will both provide the employee with acknowledgement for their hard work and give others a person to offer their own ideas to.
Break down silos by giving departments, committees, and special interest groups a platform through which to distribute information. A designated spot on your intranet for each group to share monthly updates, such as current initiatives or new collaboration processes can do wonders for your overall engagement. Clubs and corporate responsibility groups can raise awareness and explain their own purpose and goals through periodic exposes. Even a general op-ed space for any associate to contribute content of all sorts is a way to make your workforce feel like their voices are being heard.
Administrating this network of user generated content can be a substantial job, so simplify the process by providing guidance, training, and organization. A quarterly schedule of posting responsibilities will ensure that your internal communications team isn’t still chasing content at the last minute. Short training sessions on news writing, AP style and company guidelines can eliminate much of the quality assurance work required before posting. By doing so through a webinar, you can record the sessions and provide your content creators with a resource through which to refresh their skills. A content author manual can also help to reinforce proper writing and the process through which to gain approvals and post articles.
Want to build a corps of internal content creators? Tribe can help.