Strategy and Measurement

Companies usually measure their strategies using quantitative measures, but measuring employee engagement requires strategies off the beaten path.  While these measurement procedures require much more effort than looking at a spreadsheet, they are critical in evaluating the overall health of [...]

There are countless blogs and articles of internal communications professionals debating the possibility of measuring our industry’s impact on ROI. Some feel that it is impossible while others strongly believe that not only is it possible, but essential to prove [...]

Doesn’t it always seem like the most difficult times to reach people are when you need them the most? No truer words have been spoken than in the event of a dire emergency (and by emergency, I mean a real [...]

Measuring the effectiveness of internal communications campaigns can be a difficult task. Concepts like engagement are difficult to define, let alone measure, but it’s important to get some numbers on the programs you run internally to make sure that they are [...]

An organization that operates on a 24-hour cycle usually has it broken down into three separate phases: mornings, days and evenings. These companies usually have their business set up this way because there’s a demand for these services. That being [...]

We all know the goal is to have engaged employees. We talk a lot about how to create programs that lead to that goal. But how do you measure and find out how many employees you’re reaching with these programs? [...]

It’s almost the end of the year. The books are coming to a close and the bottom line is near. It’s time to really push your sales to the finish line! How do you get that little extra boost from [...]

Whenever you’ve rolled out a new communications program, you have to find some way to measure its success. This can be a tricky thing to do, considering how difficult it is to measure something like “awareness” or “understanding,” the first [...]

Great leaders tend to all have one thing in common – strong communications skills. This isn’t news, nor should it surprise anyone. Regardless of whether it is in a corporation, military, political or sports arena, successful leaders are best-in-class communicators [...]

If you read this blog on a regular basis, you know the secret of employee engagement is out. Engaged employees are happier in their roles, feel like they’re part of something bigger than themselves and work harder to make a [...]