Implementing a social intranet, also known as an enterprise social network or ESN, is tough for large companies. There isn’t a formula for success. Rolling out a companywide tool takes a lot of time, effort, communication and collaboration. It can be tricky, but if you pull it off, there is no limit to the benefits a solid internal communications network can bring to your culture and organization.
The social network for the office is still an evolving tool. The phenomenon is relatively new, as the latest extension of the time-tested company intranet. But enough companies have taken the leap and worked with the concept long enough to where we are finally seeing some conclusive feedback.
The wonderful folks over at Simply Communicate surveyed over 70 enterprises with a “Social Intranet Barometer” to examine emerging trends — “the good, the bad and the ugly.” Here is a summary of their findings. There were mixed reviews for certain, but there were also positive signs. And the majority of the pitfalls lay not with the technology, but adoption and rollout.
“Management increasingly understand the value of social and collaborative platforms”
“The survey results point to a growing use of social and collaborative platforms; however, they confirm… that adoption and demonstrable success are patchy.”
“…overall adoption rates reflect widespread concern that social and collaborative platforms are failing to realize the highest hopes of their most vocal advocates.”
“There is rarely adequate budget for launching and promoting use.”
The technology will evolve, but in order for a social intranet to truly work, your company has to evolve, too. And employees need to be prepared for what is and, should be treated as, an extensive company change. Internal communications can often be taken for granted, but when you’re investing so much in a tool that could be the edge you need for success, it’s worth doing the leg work necessary to make it connect with your employee base.
Still wondering an enterprise social network the right tool for your company? Maybe you’ve implemented an ESN that isn’t gaining much traction or perhaps you’ve been weary to take that first step. Tribe can help you build your own ESN survey or work with you to find the best ways to introduce these tools to your employees.