Jeff Smith

The Power of Design in Recruiting Millennials

Design is a strategic weapon. If you want to recruit top Millennial talent, one of the best things you can do is give them communications that make them want to be where you are. Design can change people’s minds, make them take a second look, and maybe even look further into a company they didn’t think was a good fit.

It could all start with a brochure. Whether or not your recruiting collateral ends up in the trash or stays in the hands of a potential employee can depend on design. That brochure or flyer might be the potential candidate’s first encounter with your employer brand, so it’s important to make that first impression a strong one.

Millennials, in particular, will notice the design. This generation has been raised on powerful branding, and they’re a discerning audience. If the design of your recruitment materials looks second-rate, they’ll assume your company is a second-rate kind of place to work. If you want to convince potential candidates that your company is a leader in the industry, your recruitment communications need to reflect that caliber of design.

Millennials also have lots of questions. What does your company stand for? What do you offer? What’s the culture like? Although your copy might include answers to all of the above, people will also collect clues from the look and feel of your recruitment materials. Use design to transform your recruitment collateral into a conversation starter.

Millennials respond to authenticity. In addition to great design, it’s also important to be real. Show photography of actual employees, not stock photography of models. If your company is particularly innovative, the design should reflect that. If it’s a collaborative culture, show that. Give potential job candidates a visual feel for what your employer brand represents.

Interested in stronger recruiting communications? Tribe can help.

3 Ways to Build Your Employer Brand With Job Candidates

The impression you give during the application and interview process can have a significant impact your company’s employer brand. It’s easy to assume the task of making a positive mark falls in the interviewee’s court. However, displaying attentiveness and grace throughout this process can help attract the best and brightest potential employees. Below are three tips on how to amaze prospective job candidates and compel them to work for your company.

  1. Be thoughtful. No one likes to think they’ve wasted their time when applying for a job. From the research of the company to the cover letter to the resume, a job application is no easy task. Keeping this in mind, a simple courtesy like alerting the job candidate in a timely manner if you have to reschedule can make a decisive impact on your company’s employer brand.
  1. Make them feel comfortable. Pointblank: interviews are scary. Even if the jobseeker is a highly-qualified professional with years of experience, interviewing could easily turn them into a jumble of nerves. Show you care by making an effort to make them comfortable. Offering a coffee or a cold drink when they arrive, or giving a few minutes to use the restroom between multiple interviewers can help candidates feel relaxed and ready to put their best best foot forward.
  1. Take the time to say no. While it’s natural to focus on the candidate is offered the job, don’t forget to reach out to those who weren’t. Showing attentiveness to each and every interviewee can make positive waves on your company’s employer brand. In Tribe’s research with jobseekers regarding the hiring process, 87 percent of respondents said that in situations where they were not hired, but had a positive experience such as very personal or courteous treatment, they would be “likely to encourage others to apply to that company in the future.”

Interested in improving your recruitment culture? Tribe can help.