Good Thinking
Weekly insight post
At Tribe, we define internal branding as what you SAY about your brand and what your employees DO. An internal brand binds the culture and organization together, so the company can make good on its external promise. Everyone knows what [...]
When a position opens in your company, the people that end up being called in for an interview will most likely already come equipped with the necessary skills for the job. But a list of skills doesn’t tell the whole [...]
Effective employee engagement is a critical factor in achieving success that companies can often overlook or underestimate. In the following Q&A, Tony Schwartz, CEO of the Energy Project touches on reasons why he has found that an overwhelmingly large percentage [...]
The drive to compete is hardwired into the human brain. In the most primal sense, we are driven to compete for food and for mates. Once those two are squared away, that competitive urge seeks other ways to be satisfied. [...]
Change happens. For any company that wants to continue to remain relevant in their given industry, it’s essential that they’re prepared to develop new ways to reach their customers. Change may be a necessary ingredient of success when it comes [...]
It’s no secret that the new generations think differently about what they want in a job. Companies are adapting in order to be more attractive to these young workers. Recession or not, top tier talent is always hard to find [...]
Mixed messages cause disconnect between brand perception and reality. Historically, companies have had different messages for their internal team while other messages for their consumers take on a completely different perception of the brand altogether. We know that brand perception [...]
The celebration of the new year on January 1st is a relatively new phenomenon. The earliest recording of a new year celebration is believed to have been in Mesopotamia, c. 2000 B.C. and was celebrated around the time of the vernal [...]
Do you want to grow your business? There really isn’t a company or leader that doesn’t want to grow their business. An easy way to grow is to have your entire workforce be your sales force. Here are a few [...]
Many companies dedicate a significant amount of energy and financial resources to trying to build a stronger corporate culture. They develop goals and plans and have success implementing them, but are left wondering how much of what they do transcends [...]