Internal Branding

The foundation of a high-performing culture with highly engaged employees

Why Your Company Should Care about Employee Photos

New York Magazine recently published a story about the importance of profile pictures on social media sites. The story, entitled “You Should Freak Out More, Not Less, Over Your Profile Picture”, highlights a study by the journal of Psychological Science that […]

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Making Internal, External: the Right Social Media Channels for Your Company

How employees use social media at your company is completely up to your culture. Many companies that aren’t promoting a brand shy away from a social media presence. Others still see social media as merely a distraction. But there is an […]

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Corporate Values: Are they up to leadership or employees?

Can management just dictate values? Or are values something determined by employees? It’s an ongoing debate in internal communications circles. At Tribe, we’d say a little bit of both. Top leadership should be sharing a clear vision for the company, and […]

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Five Tips to Plan a Successful Launch Event

When announcing a new initiative or change, Tribe often recommends an event, big or small, to help create excitement and increase engagement around the communication. We’ve planned and executed all kinds of events from breakfast meetings to week-long barbecues, and […]

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Connecting Across Silos: What’s In It For Employees?

For companies, breaking down silos holds all sorts of advantages, from building efficiencies to collaboration. But what’s in it for employees? Why would they care about connecting with those in other business units, divisions, departments or brands? The primary benefit […]

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How to Launch a Site Quickly and Quietly Without the Help of IT — Via WordPress

Posted by Cassondra Berardicurti, Art Director, Tribe Inc. At Tribe, we often use microsites as temporary sites to support a specific initiative or provide a central source of information regarding a major company change. Recently, we built a WordPress site […]

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Engagement through Authenticity

Who is the face of your company? When you hand a new hire a packet on their first day who’s smiling back at them on the cover of their HR handbook or culture book? Is it a stock image of beautiful […]

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Integrating Vision and Values Into the Entire Employee Cycle

Communicating a clear vision and values help engage employees in something bigger than themselves. In Tribe’s research, employees prefer to hear the vision and values directly from the CEO, although it’s also helpful to give managers training on how to […]

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Do Internal Brands Need Their Own Brand Standards?

The short answer is yes. Having style guidelines for the internal brand — differentiated by visual cues such as a color palette that’s distinct from the external brand palette and possibly an additional font or two — can help make […]

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Instilling Your Internal Brand Throughout the Entire Employee Cycle

Tribe understands the work that goes into developing and executing everything involved in creating an internal brand. Defining an internal brand and living by its inherent values is something to strive for, but for it to be truly successful and […]

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