Author Archives: Kara Bullock

Employee value propositions (EVP) are a core component when building a strong internal brand. An EVP is the promise companies make that balances the rewards and benefits received by employees in return for their performance on the job. Successful EVPs [...]

Developing your values is only the first step. An important job of any corporation is to define values that are reflective of your culture and what your company will not compromise to achieve your goals. Identifying values is only half [...]

There is no “normal” timetable to accept a change. Each person in every organization is unique.  Things that bother some people don’t faze others. The same is true when it comes to the timetable that people have in terms of [...]

Mixed messages cause disconnect between brand perception and reality. Historically, companies have had different messages for their internal team while other messages for their consumers take on a completely different perception of the brand altogether.  We know that brand perception [...]

There is some debate on when the first day of the twelve days of Christmas takes place, is it December 25 or 26th?  Either way, enjoy the holiday after the holiday and the song, The Twelve Days of Christmas. On [...]

Do you want to grow your business? There really isn’t a company or leader that doesn’t want to grow their business.  An easy way to grow is to have your entire workforce be your sales force.  Here are a few [...]

Does the idea of change make you queasy? Are you spearheading a change initiative but don’t know where to start? Below are three tips to make change marketing as painless as possible.  Remember, change isn’t bad.  All good things were [...]

Good looking and easy. Intranet developers and designers often make the mistake of overcomplicating design and functionality. The goal should be to make the site as organized and visually pleasing as possible. The site structure should be intuitive to users so [...]

I will never say, “Can I play devil’s advocate for a minute?” again.  For most of my career that was my go-to line.  Being an analytical thinker I always thought about how a potential good idea wouldn’t work or how [...]

What is bullying and is it really a problem? You can’t pick up People magazine or turn on the television without seeing something about bullying. Bullying is defined as an act of repeated aggressive behavior in order to intentionally hurt [...]