3 Ways to Build Your Employer Brand With Job Candidates

The impression you give during the application and interview process can have a significant impact your company’s employer brand. It’s easy to assume the task of making a positive mark falls in the interviewee’s court. However, displaying attentiveness and grace throughout this process can help attract the best and brightest potential employees. Below are three tips on how to amaze prospective job candidates and compel them to work for your company.

  1. Be thoughtful. No one likes to think they’ve wasted their time when applying for a job. From the research of the company to the cover letter to the resume, a job application is no easy task. Keeping this in mind, a simple courtesy like alerting the job candidate in a timely manner if you have to reschedule can make a decisive impact on your company’s employer brand.
  1. Make them feel comfortable. Pointblank: interviews are scary. Even if the jobseeker is a highly-qualified professional with years of experience, interviewing could easily turn them into a jumble of nerves. Show you care by making an effort to make them comfortable. Offering a coffee or a cold drink when they arrive, or giving a few minutes to use the restroom between multiple interviewers can help candidates feel relaxed and ready to put their best best foot forward.
  1. Take the time to say no. While it’s natural to focus on the candidate is offered the job, don’t forget to reach out to those who weren’t. Showing attentiveness to each and every interviewee can make positive waves on your company’s employer brand. In Tribe’s research with jobseekers regarding the hiring process, 87 percent of respondents said that in situations where they were not hired, but had a positive experience such as very personal or courteous treatment, they would be “likely to encourage others to apply to that company in the future.”

Interested in improving your recruitment culture? Tribe can help.

TRIBE TRIVIA: Communications from direct manager vs. corporate

Question: Do employees have any preference in who communicates what?

Answer: In Tribe’s national research with employees of large companies, we found marked differences in the topics employees prefer to hear from their direct managers rather than corporate. For human resources and information like quarterly earnings, company news and press releases, they prefer communications from their direct managers. But when it comes to values and vision, or any major changes in the company, they want to hear straight from the top.

For more information about this and other studies, see Tribe’s white papers and internal communications resources on the expertise page of tribeinc.com, or shoot us an email.

TRIBE TRIVIA: Translations for internal communications

Question: Do most companies translate their internal communications?

Answer: In Tribe’s national research with employees of large companies, 42 percent said their companies don’t translate company communications. Of the employees whose companies do translate internal communications materials, the vast majority, at 85 percent, are translating into Spanish. French was the next most common language translated, at 20 percent, followed by Mandarin (20 percent) and Arabic (14 percent).

For more information about this and other studies, see Tribe’s white papers and internal communications resources on the expertise page of tribeinc.com, or shoot us an email.

TRIBE TRIVIA: Word-of-mouth impact of courtesy in the hiring process

Question: How does the level of courtesy afforded job candidates impact the company reputation?

Answer: In Tribe’s national research with job candidates, 78 percent of respondents said that if they experienced poor treatment or lack of courtesy in the hiring process, they would discourage others from applying to that company in the future. In contrast, even if they were rejected for the job but were treated with courtesy during the hiring process, 87 percent would encourage others to apply for positions at the company.

For more information about this and other studies, see Tribe’s white papers and internal communications resources on the expertise page of tribeinc.com, or shoot us an email.

TRIBE TRIVIA: Top three turnoffs for job candidates

Question: In the interview process, what are the things most likely to give job candidates a negative impression of the company?

Answer: In Tribe’s national research with job candidates, the top three negatives were:

  • A hiring process that is impersonal or even rude: 57%
  • Management that seems clueless or hard to trust: 55%
  • Employees who seem miserable: 52%

For more information about this and other studies, see Tribe’s white papers and internal communications resources on the expertise page of tribeinc.com, or shoot us an email.

TRIBE TRIVIA: Apps for mobile internal communications

Question: When companies send internal communications to employees’ own mobile devices, are they sending to employees’ personal numbers?

Answer: Of those companies using employee personal phones for internal communications, 79 percent are using an app, according to Tribe’s global research. An application eliminates the need to request personal phone numbers from employees.

For more information about this and other studies, see Tribe’s white papers and internal communications resources on the expertise page of tribeinc.com, or shoot us an email.

TRIBE TRIVIA: Reimbursing employees for using their personal mobile devices

Question: When employees send internal communications to employees’ personal phones, do they somehow pay for that usage?

Answer: In Tribe’s global research with companies using mobile for internal communications, only 10 percent said they provide financial compensation for the use of employees’ personal phones. Most, at 78 percent, simply offer mobile as an option for receiving company communications.

For more information about this and other studies, see Tribe’s white papers and internal communications resources on the expertise page of tribeinc.com, or shoot us an email.

TRIBE TRIVIA: Texting employees for internal communications

Question: How many companies text their employees?

Answer: Of the companies using employees’ personal mobile devices for internal communications, 56 percent of them are sending texts, according to Tribe’s global research.

For more information about this and other studies, see Tribe’s white papers and internal communications resources on the expertise page of tribeinc.com, or shoot us an email.

TRIBE TRIVIA: Using personal mobile devices for employee communications

Question: Are employees open to having their companies send internal communications to their personals smartphones?

Answer: Only 6 percent of companies who queried their workforce about the possibility of sending internal communications to employees’ personal mobile devices said their employees were “vehemently opposed to it,” in Tribe’s global research. In contrast, about 14 percent said their employees were “overwhelmingly open to it.” About 42 percent of the companies said they received a mixed response, and 38 percent said employees were open to the possibility, as long as they were able to opt in and out of the communications they wanted to receive.

For more information about this and other studies, see Tribe’s white papers and internal communications resources on the expertise page of tribeinc.com, or shoot us an email.

TRIBE TRIVIA: Cascading To Non-Desk Employees

Q: True or False: The cascading method of sharing communications with non-desk employees replaces the need for corporate to communicate directly with this hard-to-reach audience.

A: False, according to Tribe’s national research with non-desk employees. 72 percent of respondents said communication from their top management is important to them. 84 percent said the information they get from the top is “not enough,” and 34 percent said they hear from corporate “hardly ever.”

For more information about this study, see Tribe’s white papers and other resources on the expertise page of tribeinc.com, or contact Steve Baskin, President and Chief of Strategy at Tribe.