Author Archives: Elizabeth Cogswell Baskin

Two biggest hurdles for mobile internal communications

Making internal communications available on employees’ mobile devices is an increasingly promising option. More than two-thirds of Americans now have smartphones. And mobile allows us to reach employees wherever they are – even in the field or on the frontline. […]

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Think about employee communications in a crisis well before a crisis occurs

Crises will happen. Most companies have a plan in place for communicating with the media, customers and the outside world, but what about inside the walls of the company? Employees are a critical audience, even more so in times of […]

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When’s the last time you had a conversation with your marketing department?

When internal communications and marketing people work together, it can be a beautiful thing. At Tribe, one of the soapboxes we stand on most often is that of educating employees on the brand and its promise to customers. It’s very difficult for […]

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5 Tips: Reduce email overload by writing more efficient emails

If you can’t reduce the number of internal emails in your company, you can at least train people to write more effective emails. Here are five recommendations you might want to share with employees: 1. Place questions at the end […]

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Four ways that end-of-year CEO message can reach non-desk employees

Is your CEO planning to send that ubiquitous annual holiday email to employees? If so, see this excellent blog by Sharon McIntosh. Sharon was a client of Tribe when she was at Pepsi, where CEO Indra Nooyi, who is awesome, […]

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Cascading messages: Using managers as a communication channel

Great idea. Except when it doesn’t work. In Tribe’s national research, employees share three reasons cascading communications are not as effective as we’d like to think. The first issue is consistency of message. Ideally, employees would hear the same message, […]

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3 reasons to shoot your employees: Or, when stock photos are a bad idea

In many situations, stock photography can be a great solution. It’s a cost effective and easy way to provide visuals for a multitude of communication materials. But don’t use stock to represent your employees. It instantly communicates inauthenticity, but even […]

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Who determines the company values: management or employees?

This is a question we don’t hear often enough at Tribe. For most clients we’ve worked with, the assumption is that leadership will decide what the values are and then communicate them to employees. What we prefer to do is […]

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Integrating Vision and Values Into the Entire Employee Cycle

Communicating a clear vision and values help engage employees in something bigger than themselves. In Tribe’s research, employees prefer to hear the vision and values directly from the CEO, although it’s also helpful to give managers training on how to […]

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One Size Does Not Fit All In An Employee Value Proposition

The employee value proposition helps employees see beyond compensation and benefits to the larger picture. Although there are other elements of the EVP that attract top talent and keep your best employees in place, it’s safe to say all employees care about […]

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