Author Archives: Elizabeth Cogswell Baskin

5 Tips: Reduce email overload by teaching employees to write more efficient emails

If you can’t reduce the number of internal emails in your company, you can at least train people to write more effective emails. Here are five recommendations you might want to share with employees: 1. Place questions at the end […]

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Four ways that end-of-year CEO message can reach employees on the manufacturing line, the retail floor and in all those other non-desk jobs

Is your CEO planning to send that ubiquitous annual holiday email to employees? If so, see this excellent blog by Sharon McIntosh. Sharon was a client of Tribe when she was at Pepsi, where CEO Indra Nooyi, who is awesome, […]

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Cascading messages: Using managers as a communication channel

Great idea. Except when it doesn’t work. In Tribe’s national research, employees share three reasons cascading communications are not as effective as we’d like to think. The first issue is consistency of message. Ideally, employees would hear the same message, no […]

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Three ways managers can crush collaboration

If you want employees to collaborate, you’ve got to start with management. In Tribe’s recent national study on functional silos in large companies, employees cited their managers as one of the chief hurdles to collaboration. There are three ways this […]

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Three reasons to shoot your employees: Or, when stock photos are a bad idea

In many situations, stock photography can be a great solution. It’s a cost effective and easy way to provide visuals for a multitude of communication materials. But don’t use stock to represent your employees. It instantly communicates inauthenticity, but even more […]

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Employees can’t deliver the brand promise if they don’t know what’s been promised

How can you create the customer experience your brand is intended to deliver if your employees don’t know what that is? That’s the primary reason we treat the external and internal brands as two sides of the same coin at […]

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Could digital signage become the non-desk employee’s intranet?

How do you get non-desk workers to the intranet? Companies with workers in manufacturing plants and distribution centers — or with employees in other locations where they’re not spending their days sitting in front of computers —  often struggle with […]

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Beyond collaboration, innovation and sharing best practices: the engagement benefit of connecting silos

When a company wants to encourage collaboration, innovation and the sharing of best practices, breaking down silos tends to be the go-to solution. With good reason, since helping employees connect with those in other departments, business  units or geographies is […]

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The Power of Respect to Boost Employee Productivity

Does productivity increase when employees feel respected? An unintentional finding in the classic Hawthorne experiments points to yes. In the late 1920s/early 1930s, engineers at Western Electric tested their theory that better lighting would improve productivity of factory workers. To […]

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Internal Magazines Can Make Heroes of Employees — And Promote the Culture You Want

Employees, like everyone else, enjoy their 15 minutes of fame. Internal magazines focused on culture, vision and values can feature employees in meaningful ways, through interviews, feature articles, Q & A columns, roundtables and employee spotlights. For instance, in an […]

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