Author Archives: Elizabeth Cogswell Baskin

Gen Y employees and the pressure of finding one’s passion

Younger employees just entering the workforce are often preoccupied with finding their passion. Gen Y (not to mention Gen Z, which is right on their heels) has been told — by their parents, teachers and our culture in general — […]

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Employee feedback: Closing the loop

Asking for employee input is great. Whether it’s a formal engagement survey, a questions-and-comments feature on the intranet or employee focus groups on particular issues, people like being asked for their opinion. But management needs to make sure they close […]

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Internal communications for Gen Z: Give them their technology already

What comes after X and Y? Generation Z, born between 1995 and 2002, is just beginning to enter the workplace. Competition for Gen Z employees will be fierce. As Gen Y continues to move up the org chart, there will […]

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Involving home-based employees in collaboration efforts

Promoting a culture of collaboration is hard enough when employees are all in the same place. Even companies with only one location can be so siloed that people in the same building but different functional areas resist collaborating. So how […]

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With employee communications, a shotgun is better than a rifle.

When you’re talking to employees, should you be thinking rifle or shotgun? Marketing folks often refer to the advantages of a targeted rifle shot rather than a shotgun approach, but in internal communications, the reverse is more likely to get […]

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Five ways to educate employees on more efficient email habits

Email overload is epidemic in corporate America. When Tribe interviews and surveys employees in large companies, it’s almost always one of the top complaints regarding internal communications. Sometimes employees receive so many internal emails in a day that they begin […]

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Corporate values are just words on a poster until you make them relevant to employees’ lives

Whether you call them core values, beliefs or guiding principles, they won’t be relevant to employees until you make them so. On their own, the language of corporate values can seem a little esoteric. Employees may view them as abstract […]

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Four phases of marketing a new intranet to employees

If you build it, will they come? That depends. At Tribe, we coach clients to consider the launch of a new intranet not the finish line but one milestone in a much longer process. Phase 1: Employee input: Building traffic […]

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Does your intranet read like a news article or a press release?

For intranet content that truly engages employees, think more like a newspaper editor than a PR exec. In public relations, you try to push the messages and information that you want the readers to know. As a journalist, you look […]

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Collaboration means asking others for input, not giving them a vote

Why is collaboration getting so much attention in large companies? As knowledge and expertise become increasingly specialized, collaboration across functional areas becomes even more critical to successful business results. But collaboration slows things down. It requires rounding up people in […]

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