Author Archives: Elizabeth Cogswell Baskin

Three reasons to shoot your employees: Or, when stock photos are a bad idea

In many situations, stock photography can be a great solution. It’s a cost effective and easy way to provide visuals for a multitude of communication materials. But don’t use stock to represent your employees. It instantly communicates inauthenticity, but even more […]

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Employees can’t deliver the brand promise if they don’t know what’s been promised

How can you create the customer experience your brand is intended to deliver if your employees don’t know what that is? That’s the primary reason we treat the external and internal brands as two sides of the same coin at […]

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Could digital signage become the non-desk employee’s intranet?

How do you get non-desk workers to the intranet? Companies with workers in manufacturing plants and distribution centers — or with employees in other locations where they’re not spending their days sitting in front of computers —  often struggle with […]

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Beyond collaboration, innovation and sharing best practices: the engagement benefit of connecting silos

When a company wants to encourage collaboration, innovation and the sharing of best practices, breaking down silos tends to be the go-to solution. With good reason, since helping employees connect with those in other departments, business  units or geographies is […]

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The Power of Respect to Boost Employee Productivity

Does productivity increase when employees feel respected? An unintentional finding in the classic Hawthorne experiments points to yes. In the late 1920s/early 1930s, engineers at Western Electric tested their theory that better lighting would improve productivity of factory workers. To […]

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Internal Magazines Can Make Heroes of Employees — And Promote the Culture You Want

Employees, like everyone else, enjoy their 15 minutes of fame. Internal magazines focused on culture, vision and values can feature employees in meaningful ways, through interviews, feature articles, Q & A columns, roundtables and employee spotlights. For instance, in an […]

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Is email the real time waster? Or is it just poor email practices?

Employees spend 28 percent of their time managing email, according to McKinsey. If we consider email just another channel, like the phone and the intranet, then email is one of the ways people get work done. Yet in Tribe’s research […]

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Increase Collaboration By Raising Awareness of Siloed Expertise

Employees say they’d be more likely to collaborate if they knew about the expertise in other silos. In Tribe’s recent national research with employees of companies with workforces of 5,000 and more, many respondents reported that they have low awareness […]

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Employees Don’t Know Who To Contact In Other Silos

One significant hurdle to collaboration across divisions or departments is that employees don’t know much about the other silos. In Tribe’s recent national study with employees of large companies, respondents said it’s not easy just getting past the first step […]

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Silos White Paper Insight: Face-to-face remains critical to collaboration

All the technology in the world can’t replace the power of meeting face-to-face. In Tribe’s current research on collaboration across silos with employees of large companies, respondents said it’s easier to collaborate once you’ve established some sort of human connection, […]

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