Author Archives: Elizabeth Cogswell Baskin

Using LinkedIn to build your internal communications community

People who work in internal communications don’t get out much. Or rather, their work doesn’t. If you work for a corporation, you’re not likely to see much of the internal communications that are produced in other large companies In contrast, marketing […]

Continue Reading >

Claiming the company treats employees like family can backfire

Does leadership at your company like to say the place is one big family? Although that can help employees feel they’re cared for and supported, sooner or later, it becomes painfully obvious that the company is actually a business. Let’s […]

Continue Reading >

Aligning employees with company vision is especially important with Millennials

At Tribe, we like to say our highest goal is to help align employees with the vision of their company. People like to feel they’re part of something bigger, and they particularly like knowing that their day-to-day work contributes to the […]

Continue Reading >

What will Gen Z want in an employer brand?

If your company has found it difficult to attract and retain Millennials, get ready to work even harder to keep the attention of Generation Z. You’ll have to, because there will be fewer of these employees to go around. In […]

Continue Reading >

Flexible work hours and remote work can increase retention and productivity

Are 9 to 5 workdays in assigned cubicles becoming a thing of the past? A recent study by Luxembourg-based Regus indicates that 81 percent of companies worldwide are offering their employees alternatives to fixed office working. Flexible working, as Regus […]

Continue Reading >

Employees going rogue with Slack, Basecamp, Sococo and more

Are employees in your company spontaneously adopting their own collaboration software? We’ve noticed this in several client companies lately. IT may or not support these platforms, but employees are using them daily in their work to collaborate on projects, manage […]

Continue Reading >

Does your company send so many emails that employees ignore company emails?

What happens when employees are subjected to an ongoing barrage of company-wide email blasts? In some companies, employees receive several emails a week, or even each day, from various departments within the enterprise. IT might send an email about a […]

Continue Reading >

In an increasingly digital workplace, use print to get attention

It seems obvious. If employees are sitting in front of computers all day long, then digital communications must be the best way to reach them. Not necessarily. Nobody likes getting more email. Some statistics suggest that people delete almost half […]

Continue Reading >

CX depends on EX: The link between Voice of Customer and Voice of Employee

To improve your CX, work on your EX. The employees are the ones delivering that customer experience, so it makes sense to check in with them to see how it’s going. Do they have the tools and processes in place […]

Continue Reading >

Ghost blogging is dead: Three channels for more authentic leadership communications

Most employees assume CEOs don’t write their own blogs. And in most companies, they’re right. The blogs posted under the names of the top executives have usually been ghost written by someone several rungs below and edited by one or […]

Continue Reading >