Author Archives: Elizabeth Cogswell Baskin

Employees going rogue with Slack, Basecamp, Sococo and more

Are employees in your company spontaneously adopting their own collaboration software? We’ve noticed this in several client companies lately. IT may or not support these platforms, but employees are using them daily in their work to collaborate on projects, manage […]

Continue Reading >

Does your company send so many emails that employees ignore company emails?

What happens when employees are subjected to an ongoing barrage of company-wide email blasts? In some companies, employees receive several emails a week, or even each day, from various departments within the enterprise. IT might send an email about a […]

Continue Reading >

In an increasingly digital workplace, use print to get attention

It seems obvious. If employees are sitting in front of computers all day long, then digital communications must be the best way to reach them. Not necessarily. Nobody likes getting more email. Some statistics suggest that people delete almost half […]

Continue Reading >

CX depends on EX: The link between Voice of Customer and Voice of Employee

To improve your CX, work on your EX. The employees are the ones delivering that customer experience, so it makes sense to check in with them to see how it’s going. Do they have the tools and processes in place […]

Continue Reading >

Ghost blogging is dead: Three channels for more authentic leadership communications

Most employees assume CEOs don’t write their own blogs. And in most companies, they’re right. The blogs posted under the names of the top executives have usually been ghost written by someone several rungs below and edited by one or […]

Continue Reading >

Gen Y employees and the pressure of finding one’s passion

Younger employees just entering the workforce are often preoccupied with finding their passion. Gen Y (not to mention Gen Z, which is right on their heels) has been told — by their parents, teachers and our culture in general — […]

Continue Reading >

Employee feedback: Closing the loop

Asking for employee input is great. Whether it’s a formal engagement survey, a questions-and-comments feature on the intranet or employee focus groups on particular issues, people like being asked for their opinion. But management needs to make sure they close […]

Continue Reading >

Internal communications for Gen Z: Give them their technology already

What comes after X and Y? Generation Z, born between 1995 and 2002, is just beginning to enter the workplace. Competition for Gen Z employees will be fierce. As Gen Y continues to move up the org chart, there will […]

Continue Reading >

Involving home-based employees in collaboration efforts

Promoting a culture of collaboration is hard enough when employees are all in the same place. Even companies with only one location can be so siloed that people in the same building but different functional areas resist collaborating. So how […]

Continue Reading >

With employee communications, a shotgun is better than a rifle.

When you’re talking to employees, should you be thinking rifle or shotgun? Marketing folks often refer to the advantages of a targeted rifle shot rather than a shotgun approach, but in internal communications, the reverse is more likely to get […]

Continue Reading >