Author Archives: Elizabeth Cogswell Baskin

Finding meaningful work, even in the most unlikely jobs

Meaningful work is not just for those employed by non-profits. It’s not something only the Millennial generation craves. Even those who mop floors and clean toilets want to know their work contributes to some greater good. Research with hospital custodians illustrates that […]

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Whose job is it to make the culture more collaborative?

Who is responsible for driving collaboration in your company? In this interview by Gloria Lombardi of Simply Communicate discusses that question with Emanuele Quintarelli, EY’s Director of Social Business and Future of Work. Everybody, according to Quintarelli. In the past, he says, it […]

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Fostering collaboration by building respect for other expertise

If collaboration is a priority at your company, start by building respect across functional silos. For employees to value ideas contributed by someone from another discipline or with a different expertise, they first need to respect what others bring to […]

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The most important element of the EVP and engagement: the work itself

One of the key questions Tribe asks when measuring employee engagement is, “How do you feel when you’re on your way to work?” With most companies, the answers are mixed. In organizations like foundations fighting social injustice or world poverty, we […]

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Some non-desk employees come with PhDs

Non-desk employees are a hard-to-reach audience for internal communications, because they’re moving targets. Rather than sitting in front of computers all day, they’re generally up on their feet. These non-desk employees are often frustrated by their lack of communication from corporate. In […]

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What frontline employees know that corporate doesn’t

Valuable customer insights go unrecognized in companies across almost every industry. Although large brands may expend considerable budgets on customer research and voice-of-customer initiatives, they may overlook the most direct source of knowledge regarding what customers want. That source of knowledge […]

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The power of a CEO video: Authentic communication employees crave.

In Tribe’s national research, employees have told us there are two topics they want to hear directly from the CEO. Although they’re comfortable with communications being cascaded through their managers for day-to-day information, when the topic is change management or […]

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Four steps to creating a cultural shift in your company

Let’s say your CEO decides the company needs a cultural shift. When the current culture isn’t creating the right results; or when the company acquires other companies; or when leadership develops a new vision for the company’s business goals; the […]

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Using LinkedIn to build your internal communications community

People who work in internal communications don’t get out much. Or rather, their work doesn’t. If you work for a corporation, you’re not likely to see much of the internal communications that are produced in other large companies In contrast, marketing […]

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Claiming the company treats employees like family can backfire

Does leadership at your company like to say the place is one big family? Although that can help employees feel they’re cared for and supported, sooner or later, it becomes painfully obvious that the company is actually a business. Let’s […]

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