Author Archives: Elizabeth Cogswell Baskin

Some non-desk employees come with PhDs

Non-desk employees are a hard-to-reach audience for internal communications, because they’re moving targets. Rather than sitting in front of computers all day, they’re generally up on their feet. These non-desk employees are often frustrated by their lack of communication from corporate. In […]

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What frontline employees know that corporate doesn’t

Valuable customer insights go unrecognized in companies across almost every industry. Although large brands may expend considerable budgets on customer research and voice-of-customer initiatives, they may overlook the most direct source of knowledge regarding what customers want. That source of knowledge […]

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The power of a CEO video: Authentic communication employees crave.

In Tribe’s national research, employees have told us there are two topics they want to hear directly from the CEO. Although they’re comfortable with communications being cascaded through their managers for day-to-day information, when the topic is change management or […]

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Four steps to creating a cultural shift in your company

Let’s say your CEO decides the company needs a cultural shift. When the current culture isn’t creating the right results; or when the company acquires other companies; or when leadership develops a new vision for the company’s business goals; the […]

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Using LinkedIn to build your internal communications community

People who work in internal communications don’t get out much. Or rather, their work doesn’t. If you work for a corporation, you’re not likely to see much of the internal communications that are produced in other large companies In contrast, marketing […]

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Claiming the company treats employees like family can backfire

Does leadership at your company like to say the place is one big family? Although that can help employees feel they’re cared for and supported, sooner or later, it becomes painfully obvious that the company is actually a business. Let’s […]

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Aligning employees with company vision is especially important with Millennials

At Tribe, we like to say our highest goal is to help align employees with the vision of their company. People like to feel they’re part of something bigger, and they particularly like knowing that their day-to-day work contributes to the […]

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What will Gen Z want in an employer brand?

If your company has found it difficult to attract and retain Millennials, get ready to work even harder to keep the attention of Generation Z. You’ll have to, because there will be fewer of these employees to go around. In […]

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Flexible work hours and remote work can increase retention and productivity

Are 9 to 5 workdays in assigned cubicles becoming a thing of the past? A recent study by Luxembourg-based Regus indicates that 81 percent of companies worldwide are offering their employees alternatives to fixed office working. Flexible working, as Regus […]

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Employees going rogue with Slack, Basecamp, Sococo and more

Are employees in your company spontaneously adopting their own collaboration software? We’ve noticed this in several client companies lately. IT may or not support these platforms, but employees are using them daily in their work to collaborate on projects, manage […]

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