Author Archives: Elizabeth Cogswell Baskin

Engaging Employees in Meaningful Work Isn’t Just for Non-Profits

“Finding meaning is about being engaged,” writes author Aaron Hurst in the New York Times. “Having a purpose isn’t necessarily about what a company makes or sells, but rather, it’s about how the workers approach their day.” At Tribe, we […]

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When Developing Mobile Intranets, Think About What Makes a Good App

We used to say that companies hoping to attract and retain the top Gen X talent absolutely had to have an intranet. That generation has grown up with the world wide web at their fingertips, and they expect to be […]

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Do Internal Brands Need Their Own Brand Standards?

The short answer is yes. Having style guidelines for the internal brand — differentiated by visual cues such as a color palette that’s distinct from the external brand palette and possibly an additional font or two — can help make […]

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The Two-Question Employee Engagement Survey

Some employee engagement surveys include up to 75 questions. Two of the most commonly used engagement surveys, developed by Gallup and by the Society of Human Resource Management (SHRM) have 12 questions each. How many questions do you really need? […]

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In Defense of Millennials: Our Now and Future Employees

Generation Y, or Millennials, are a maligned bunch. Labeled lazy, narcissistic, entitled and coddled, they’re not always welcomed with open arms into the workplace. Yet by 2015, over 75 percent of our workforce will be composed of this generation. The general […]

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Where Does Your Company Fall on the Employee Anniversary Recognition Spectrum?

While some companies mark long-time employee anniversaries with Rolex watches, others celebrate with cake and a party in the break room. In a recent benchmarking study Tribe performed on behalf of a client, we noticed some interesting patterns. Companies participating […]

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To Reach Frontline and Field Employees, Explore the Physical Realities of Their Jobs

How do you communicate with employees who aren’t sitting in front of computers all day? It’s not easy to reach those employees on the retail floor or the manufacturing line, driving garbage trucks or working on an oil rig. At […]

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How Do Other Companies Do Internal Communications?

When you work in internal communications, you rarely get to see what others in the industry are doing. You don’t get to explore the intranet that a former colleague just launched and she’ll never see the amazing employee video you’re […]

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Is your executive leadership engaged in employee engagement?

Does your CEO believe that employee engagement is important? Perhaps because Tribe works with so many different large corporations on internal communications and employee engagement, we’re often asked what makes such a program successful. Recently, at a client’s leadership conference, I […]

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Intranet Access for Frontline and Field Employees: Getting Past the Brick Walls

The intranet at its best serves as the Main Street of the company, where employees across silos and geography can bump into each other. It can provide two-way communication between employees and management, increase collaboration and sharing of best practices, […]

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