Author Archives: Elizabeth Cogswell Baskin

Microsoft’s First Misstep in Layoffs: Not Quite the Whole Truth on Numbers

Microsoft recently announced impending layoffs of 18,000 employees, but they failed to mention a related fact. According to Forbes, their headcount reduction will also impact the many temporary workers routinely used by the company. In 2009, the Seattle Times estimated this […]

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End Email Overload Part Deux: Reader Comments Support Use of Mobile Apps and Social Collaboration Platforms

The best way to reduce email is not to use it, according to many of our reader comments on the earlier post: End Email Overload with Protocol, Communication and Training. Sharepoint, Yammer and others were mentioned as potential solutions. “Email […]

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Early Numbers Surprising in Tribe Research on Silos

Silos seem to be a concern in most large companies. Several global companies we’ve worked with at Tribe struggle with silos created by one of two reasons: having numerous brands under one parent company, or due to rapid growth by […]

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End Email Overload with Protocol, Communication and Training

Email overload is one of the most common complaints we hear when Tribe interviews employees of client companies during Discovery. Inboxes are flooded at a ridiculous rate, so that employees either miss important messages or waste time scanning every line […]

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Connecting Across Silos: What’s In It For Employees?

For companies, breaking down silos holds all sorts of advantages, from building efficiencies to collaboration. But what’s in it for employees? Why would they care about connecting with those in other business units, divisions, departments or brands? The primary benefit […]

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Change Management: More Than One Way to Give Employees Two-Way Communication

In the best of best practices in change management, employees have an easy way to get answers to their questions and to share their feedback with management. In one of Tribe’s recent change communications projects, the CEO was very open […]

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Connecting Employees Across Silos is the Clear Winner in our Pre-Research Research

Internal communications professionals want to know how to break down those silos. At least, that’s what our casual research from the last few weeks indicates. Tribe conducts an annual study with employees nationwide on some aspect of internal communications and […]

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Change Management: There’s a Difference in Transparency and Honesty

Everybody loves to talk about being transparent, particularly during times of major company change. Yet there are almost always elements of that change that can’t be shared freely. Sometimes that’s for regulatory reasons and other times to protect the company […]

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Keeping the Culture Alive When the Company is Growing Quickly

As companies grow, either through acquisitions or organic growth, the job of protecting the culture grows more difficult — and also more critical. At Tribe, we often tell clients that if you don’t guide the culture, you’re leaving an important element […]

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Who determines the company values: management or employees?

This is a question we don’t hear often enough at Tribe. For most clients we’ve worked with, the assumption is that leadership will decide what the values are and then communicate them to employees. What we prefer to do is […]

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