Author Archives: Elizabeth Cogswell Baskin

With employee communications, a shotgun is better than a rifle.

When you’re talking to employees, should you be thinking rifle or shotgun? Marketing folks often refer to the advantages of a targeted rifle shot rather than a shotgun approach, but in internal communications, the reverse is more likely to get […]

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Five ways to educate employees on more efficient email habits

Email overload is epidemic in corporate America. When Tribe interviews and surveys employees in large companies, it’s almost always one of the top complaints regarding internal communications. Sometimes employees receive so many internal emails in a day that they begin […]

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Corporate values are just words on a poster until you make them relevant to employees’ lives

Whether you call them core values, beliefs or guiding principles, they won’t be relevant to employees until you make them so. On their own, the language of corporate values can seem a little esoteric. Employees may view them as abstract […]

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Four phases of marketing a new intranet to employees

If you build it, will they come? That depends. At Tribe, we coach clients to consider the launch of a new intranet not the finish line but one milestone in a much longer process. Phase 1: Employee input: Building traffic […]

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Does your intranet read like a news article or a press release?

For intranet content that truly engages employees, think more like a newspaper editor than a PR exec. In public relations, you try to push the messages and information that you want the readers to know. As a journalist, you look […]

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Collaboration means asking others for input, not giving them a vote

Why is collaboration getting so much attention in large companies? As knowledge and expertise become increasingly specialized, collaboration across functional areas becomes even more critical to successful business results. But collaboration slows things down. It requires rounding up people in […]

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The Waffle House EVP: offering meaningful work by serving the community during disasters

How does your organization provide meaningful work? If your company is developing the cure for cancer or your non-profit is addressing world hunger, it’s easy to identify the higher purpose that’s part of your Employee Value Proposition. But for companies […]

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Internal communications isn’t always a priority until the C-level has a problem they want solved

How can we convince our executive management that we need internal communications? That’s the question I was asked by an attendee at a conference where I was a panelist last week. Without my glasses, I couldn’t see her nametag or […]

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Two biggest hurdles for mobile internal communications

Making internal communications available on employees’ mobile devices is an increasingly promising option. More than two-thirds of Americans now have smartphones. And mobile allows us to reach employees wherever they are – even in the field or on the frontline. […]

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Think about employee communications in a crisis well before a crisis occurs

Crises will happen. Most companies have a plan in place for communicating with the media, customers and the outside world, but what about inside the walls of the company? Employees are a critical audience, even more so in times of […]

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