Author Archives: Elizabeth Cogswell Baskin

Four phases of marketing a new intranet to employees

If you build it, will they come? That depends. At Tribe, we coach clients to consider the launch of a new intranet not the finish line but one milestone in a much longer process. Phase 1: Employee input: Building traffic […]

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Does your intranet read like a news article or a press release?

For intranet content that truly engages employees, think more like a newspaper editor than a PR exec. In public relations, you try to push the messages and information that you want the readers to know. As a journalist, you look […]

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Collaboration means asking others for input, not giving them a vote

Why is collaboration getting so much attention in large companies? As knowledge and expertise become increasingly specialized, collaboration across functional areas becomes even more critical to successful business results. But collaboration slows things down. It requires rounding up people in […]

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The Waffle House EVP: offering meaningful work by serving the community during disasters

How does your organization provide meaningful work? If your company is developing the cure for cancer or your non-profit is addressing world hunger, it’s easy to identify the higher purpose that’s part of your Employee Value Proposition. But for companies […]

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Internal communications isn’t always a priority until the C-level has a problem they want solved

How can we convince our executive management that we need internal communications? That’s the question I was asked by an attendee at a conference where I was a panelist last week. Without my glasses, I couldn’t see her nametag or […]

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Two biggest hurdles for mobile internal communications

Making internal communications available on employees’ mobile devices is an increasingly promising option. More than two-thirds of Americans now have smartphones. And mobile allows us to reach employees wherever they are – even in the field or on the frontline. […]

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Think about employee communications in a crisis well before a crisis occurs

Crises will happen. Most companies have a plan in place for communicating with the media, customers and the outside world, but what about inside the walls of the company? Employees are a critical audience, even more so in times of […]

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When’s the last time you had a conversation with your marketing department?

When internal communications and marketing people work together, it can be a beautiful thing. At Tribe, one of the soapboxes we stand on most often is that of educating employees on the brand and its promise to customers. It’s very difficult for […]

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5 Tips: Reduce email overload by writing more efficient emails

If you can’t reduce the number of internal emails in your company, you can at least train people to write more effective emails. Here are five recommendations you might want to share with employees: 1. Place questions at the end […]

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Four ways that end-of-year CEO message can reach non-desk employees

Is your CEO planning to send that ubiquitous annual holiday email to employees? If so, see this excellent blog by Sharon McIntosh. Sharon was a client of Tribe when she was at Pepsi, where CEO Indra Nooyi, who is awesome, […]

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