Seeing the Vision is Critical to the Employee Experience

Every company has a vision, or at least they should. The issue most companies have is taking the vision from an idea to reality. Engaged employees work because they believe in what their company is doing and where it’s heading.

Although there are different silos in an organization, it’s imperative for employees to share a common goal. Everything they do needs to feed into the same objectives. Here are four ways you can focus your employees on those objectives.

  1. Make it visible. The outreach phase can include a booklet, brochure, mirror cling, paper weight, and the list goes on. One Tribe client printed their values on bags of snacks, and the employees loved them. Simply put, your vision needs to go where people will see it and see it often.
  2. If you want employees to believe the vision, top management needs to live it. Leading by example is key to getting everyone to buy in. Interview managers on how they live out the vision every day, post weekly or monthly blogs highlighting executives who employees look up to, or host town halls and Q&A sessions to gather feedback. The vision comes from the top, but the workforce believing in it is what drives it forward.
  3. Connect the day-to-day work to the vision. Communicate with employees at every level to show them how their work contributes to the greater mission. This helps with employee recognition, but it also shows how everyone is like a building block, nothing stands if even one piece is removed.
  4. Follow through with updates on the journey. Even if the information doesn’t paint the rosiest picture, employees need to know where the ship is headed. Quarterly updates provide a snapshot to compare with past performance. This is as much about keeping employees in the loop on progress as it is about showing everyone what happens when the entire company works with the vision in mind.

Whether you’re introducing a brand-new vision, or reinforcing an old one, your goals should be the same. Disseminate the information, have leadership live out the vision, connect daily work to the bigger picture and show employees how their hard work contributes to a more productive work environment.

Interested in crafting, launching or maintaining a company vision? Tribe can help.

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