Providing leaders with the resources needed for cascading consistent messaging is important. In many cases, the responsibility of delivering company news falls on managers. Without the proper guidelines and tools in place, it’s easy for information to be filtered through the lens of each individual. The problem comes in when their interpretation of the message changes, slightly or vastly, from the message the company intended.
Make it easy. The answer to this common communications strife may be easier than you think. Providing managers with simple communications tools, like talking points and FAQs, can go a long way towards keeping them on-message while also making their job easier. And making communications easier for managers will increase the likelihood of the message being delivered.
Everyone communicates differently, and that’s okay. Particularly for major initiatives, a communications toolkit can be an efficient solution. A range of communications styles can be accommodated by providing an electronic compilation of email templates, flyers they can print themselves, PowerPoint presentations, talking points, training guidelines and more.
Give managers a head-up. Communicating with managers in advance will allow them to process the announcement before cascading information to their teams. They should have a solid grasp of the upcoming change and how it impacts the company, their role and the individual roles of their employees. Providing information in advance will also give these leaders a chance to get onboard with the change. Once a manager is embracing the change, they can act as informers, as well as reinforcers.
Need help with manager toolkits? Tribe can help.