An important contributing factor to successful employee engagement is human connection. Employees can smell inauthenticity from a mile away, especially if it’s in the form of a model posing as an employee.
Nobody’s hair is that perfect while driving a fork lift. Employee photography is one of the easiest ways to connect employees based in different locations, busting silos and creating instant assembly. Used in tandem with thoughtful stock photography, original employee photography will quickly elevate your library to a successful engagement tool.
In our opinion, the three benefits below are well worth the investment.
1. Turn employees into celebrities. Enlist a quality photographer who will be strategic in their shots. Photography is a great way to make heroes of your employees. The objective should be to show the people doing the real work within the organization in a way that makes them look heroic. If you have a multiple locations and functions, try shooting a few places a year to become inclusive over time.
2. Show your desired culture in action. When the goal is to communicate certain values like collaboration or innovation, what better way to showcase that behavior than show your employees living it. Tribe recommends capturing real working photos of employees doing what they do best, their jobs.
3. Increase engagement across a variety of channels. It’s no secret that visual messaging gets more consumption. Whether your photo shoot is for an upcoming internal magazine, vision book, annual report or just to stock the visual library, be sure to shoot for many different scenarios to stretch your content usage. To create even more assets, snap a few behind-the-scenes shots of the shoot itself to build excitement. Employees enjoy seeing their peers, and themselves, celebrated by the company, providing an immediate connection to the bigger picture – pun intended.
Need help with employee photography? Tribe can help.