Corporate Tone: Four ideas to increase readership of internal communications

“Why was that last email from corporate so cold and dry? I could almost hear the winds coming across the tundra.” One of the most common complaints we hear at Tribe is how impersonal corporate communications can be.

It’s important to be clear in internal communications. A company-wide email will reach an incredible diversity of audiences. There’s geographic diversity. Different levels of education. Silos based on job functions. The list goes on. Even the most carefully crafted messages can be interpreted in many different ways.

But that doesn’t mean corporate communications need to be watered down and filled with legal speak. Here are a few thoughts on how to ensure that communications remain engaging:

  • Be normal. Strive to write in a conversational manner. If you typically use Hereto and Wherefore in normal conversation, perhaps you should have someone else do the communications work.
  • Target your communications. If there’s an option to sending out an all-company memo, send a memo to the audience that is impacted by the communication. And have a designated location where interested employees can find all corporate communications.
  • Target your approach and message. If you have such a diverse workforce that a message that makes perfect sense to one part of the company is Greek to another, write separate communications to each. Figure out where the value is in the information and ensure that each audience gets something out of what you’re saying.
  • Humor helps. Advertisers use it all the time to engage the audience long enough to hear their sales message. In internal communications, a little wit can help humanize communications and sidestep the offputting qualities of legalese.

But be careful. Humor that offends will backfire. Often in humor, there are winners and losers. And people tend to take offense when they’re rounded up with the losers. While people being offended is pretty universal, your chances increase in larger, more diverse organizations.

Interested in striking the right tone in your internal communications? Tribe can help.

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