First the good news: A recent Forrester report estimates that automation will create about 15 million jobs over the next decade. Now the bad: the same report says it will also eliminate 25 million jobs.
It’s reasonable for employees to feel some anxiety about the prospects of automation in the workplace. For many companies, from paper mills to hotels, robots are already on the job.
So what do you tell employees? What you don’t tell them is that it will never happen in your company. It likely will, and you never want to promise employees an easy answer that could prove false.
Be honest. If there are ways automation can cut labor costs, it would behoove the company to take advantage of that. It will be better for employees, in the long run, to be working for a company that’s profitable and competing successfully in the marketplace.
But honest doesn’t mean the future’s all doom and gloom. Many experts believe this will be more of a transformation than a gutting of the workplace, and that automation will create new jobs that didn’t exist before.
What’s more, these new jobs may be more fulfilling. The grunt work that people don’t enjoy is the work that’s easy to delegate to a robot. Rather than being replaced by robots, many employees will be working side by side with them. And while there are robots being developed that can interact with humans, the most important customer service will still happen person to person.
Person-to-person interactions will also remain a primary reason employees choose to stay at a company or leave it. Their relationships with their coworkers and their bosses will continue to impact whether they’re excited to get to work or dreading it.
Stress the importance of your company culture. As always, communicate the vision you’re trying to achieve. Point to real-life examples of the values being applied to day-to-day work decisions. Celebrate and recognize the people doing the important work of the company — not just in the C-suite but on the frontlines and manufacturing line as well.
Make certain your internal communications make employees visible. Interview them, photograph them, acknowledge their accomplishments. When employees know that their individual contributions to the company’s success are valued, they may be less inclined to fear automation.
Interested in internal communications that make employees feel recognized and appreciated? Tribe can help.