The Internal Brand Includes Employee Email Signature

There are some aspects of business that can be improved by personal flare, but email signatures are not one of them. From neon colors to inspirational quotes, some employees can really cross a line when given too much freedom with their business signature. Each mandated email signature should include uniformity in logo, color, font, point size and format of information.

Companies who haven’t created or don’t enforce a branded company signature should reconsider, given the following benefits:

  1. Consistency in the internal brand will reflect on the external brand. It is hard to ask an employee to represent the brand well externally, when the brand is not established or enforced internally. Implementing a unified email signature helps train employees to be mindful with brand representation, which will be reflected in external business as well.
  1. Email signatures can help solidify employee roles within the company. Having to write an official title down for an email signature can help define a position or department within the organization. It can also reduce the chance of an employee misusing or embellishing their title.
  1. Employees feel more comfortable communicating with associates when they understand who they are. For companies with a few thousand employees, sometimes workers can feel intimidated when sending or receiving information from associates they don’t know in different departments. Emails signatures can help bridge that gap in making sure employees are aware of exactly who they are communicating with.
  1. Perhaps most importantly, it makes doing business internally and externally much easier. Having something as simple as a phone number at the end of an email makes it easier to reach one another so the business can run smoothly and more efficiently.

Need help creating internal brand standards for your company? Tribe can help.

 

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