The landscape of digital communications is continuously evolving. When it comes to engagement, thinking strategically and creatively will make all the difference. Here are three tips to thoughtfully increase engagement through your digital channels.
- Keep it short and to the point. We’re not saying that text-heavy channels can’t have a place in your IC arsenal, but communications consumed on-screen should generally be concise and direct. Whether you’re revamping your intranet, introducing digital signage or updating your corporate email strategy, a big differentiator in reaching employees in a meaningful way is to mirror the digital consumption trends they experience in their personal lives. Think bite-sized, easy-to-consume information, with a direct call-to-action to learn more.
- Shine the spotlight on employees. Make heroes of the people behind the hard work though employee spotlights. Simply put, employees love reading about other employees. Spotlights are a great way to feature frontline and field workers and celebrate their contributions, through regular Q&A’s in a newsletter, online recognition programs or contests that highlight employee performance. Spotlights also succeed at humanizing leadership by giving them a venue to share their vision and expertise.
- Make it move. From professionally produced videography, to quick-hit smart phone videos, to two-second GIFs, switching out still pictures for their moving counterparts can automatically enhance the employee experience. Video can be a great tool for engaging employees and breaking down silos because it truly gives an authentic face to employees and leadership alike, which is difficult to capture through picture or text alone. For a cost-effective solution for high-quality video, prepare material for eight to ten videos that can be shot in one day. If shooting leadership, we generally ask for 45 minutes on the CEO’s calendar and less than 30 minutes with other members of the executive team.
Need help with your digital communications strategy? Tribe can help.