Employees want to know their top leadership as individuals. In Tribe’s research with employees of companies with more than 1,000 employees across the U.S., 84 percent of respondents want more communication from corporate, but they also want to see these people face-to-face.
Cascading communications through direct managers isn’t enough. Qualitative responses from our study on employee preferences in internal communications indicate the desire for communications directly from C-level.
Comments and write-in responses included:
“More direct communications from HQ.”
“It’s important to have some communication directly from corporate instead of my direct manager.”
“We want to hear from you. Tell us what’s going on.”
Employees also want to put faces to titles, and to interact on a human level.
“Being able to put a face with a name would help make things more personable.”
“Increase the in-person, live communication.”
“Speak face to face.”
Most CEO’s and other top executives are not going to have time to meet every employee face-to-face. But efforts in that direction, such as store or plant visits can go a long way towards communicating that he or she believes its important to connect with frontline employees. Town Halls that are webcast are another, although not all employees will sit through an entire one.
Your CEO can only be in one place at a time, but technology can help scale those human interactions. When the CEO visits a plant, shoot video of the visit. Maybe include plant employees by creating a Q&A opportunity where they ask a question and the CEO answers. Or shoot photos of the CEO shaking hands or talking with various plant employees to use in a CEO blog, or on the intranet, or in a digital magazine or newsletter.
The point is to help employees put a face to the name and title. Although an in-person experience has the most impact, there are other ways to build that human connection between employees and the leadership team.
Interested in humanizing your CEO? Tribe can help.