Keeping Employees in the Loop: 3 channels to supplement your stagnant intranet

If you frequent blogs and newsfeeds that specialize in internal communications, chances are you’ve come across an article or two that put your intranet to shame. Ideally, the significance of a corporation’s information hub would be enough to gather funding for a makeover. But not every company has the resources to build or renovate an intranet to be that beacon of collaboration and conversation that some companies have the luxury of operating. So for now, here are a couple of channels that provide some of the benefits of an up-to-the-minute intranet:

  1. WordPress
    We have worked with a variety of clients that use WordPress sites either as a primary intranet or as a microsite used to announce internal brand launches or major change initiatives. The interface is relatively easy to use, allowing communications and HR departments the ability to develop a site with minimal programming experience or consulting. WordPress offers apps that make it mobile responsive and can be password protected, though we advise clients not to upload information that shouldn’t exist outside of a firewall. The beauty of WordPress is that it is scalable to whatever size or complexity suits your needs. It only requires some familiarity and a little imagination. One tip to keep in mind: you’ll want the WordPress.org version of the software so that you can apply your own company branding.
  2. Blogging App
    In our national research, we’ve found employees are more willing to use their personal mobile devices for company communications when it means downloading an app rather than sharing their phone number. If you are able to regularly secure blog posts from your leaders, posting a handful a week on one of a number of available apps can create an authentic two-way communication channel where employees can post comments and questions.
  3. Digital Signage
    Assuming your work environment has TV screens available, this is a simple, economic channel to keep topics top of mind, ranging from company news to culture and values. While they’re waiting for the elevator or in line at the company cafeteria, they can get bite-sized information to keep them in the loop. Plus, you omit the hurdle of building traffic to your site, since the traffic walks right by every day.

Want to explore alternatives to your stagnant or non-existent intranet? Tribe can help.

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