Four Tips to Launch an Effective Ambassador Program

You’ve got an important initiative, big organizational change or great new communications channel. Now what? In most cases the next step is to start producing news and information to keep employees informed. Establishing a successful internal communications platform like a well-rounded intranet, newsletter or digital signage is great, but having internal resources throughout the company will keep you on track for success.

Tribe recommends an ambassador program. From gathering and editing content, to providing a face-to-face internal voice and guidance among employees, a team of ambassadors can take your communications efforts to the next level. Here are four of our suggested tips for a successful ambassador program launch.

  1. Recruit the right team. A program of ambassadors positioned throughout the company can be a natural source of support across functional silos, business units or geographically locations. However, the right employee is key. A successful ambassador is often a more junior employee eager to make a name for themselves. Energy level can be more important than experience.
  1. Spread the word. Tribe usually recommends an announcement from management to reveal their team’s new ambassadors. Communicating the news of the new ambassadors will have two purposes: letting employees know who they should go to with their questions, concerns and relevant content, while also giving the ambassador the recognition they deserve.
  1. Provide the tools they need to be successful. Before ambassadors can become successful representatives, they will need some guidance. Introducing training tools like FAQs, conversation starters, and resources for connecting with each other to share best practices will go a long way in the successful launch and longevity of your program.
  1. Emphasize the WIIFM factor. The role of ambassador often adds to the workload, so clearly outlining what’s in it for them is important. Good news for you, becoming an ambassador is a great opportunity for employees. Not only will they have the chance to stretch beyond their current job descriptions, they will be able to connect and learn from some of the people doing the most important work in the company.

Need help getting your ambassador program off the ground? Tribe would love to help.

 

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