At Tribe, we work with our clients on events of all types. It didn’t take long for us to learn that food attracts the crowds. It also didn’t take long to learn the importance of not running out of pizza.
Enjoying the work environment is a large part of employee engagement. It’s a lot easier to get out of the car and walk into the office when it’s a fun place to work. When you enjoy being around your colleagues. When you get a chance to laugh during the day.
But it’s not about the pizza. The pizza, the games, the entertainment are simply lures that help attract the crowd and make it more fun to learn the things that leadership believes are important for employees to know.
We constantly look for interesting opportunities and venues that promote internal communications. But the underlying purpose is always in helping employees understand the organizational goals and how their day-to-day actions help the company get there. For us, this is the real purpose of company events and meetings. The communications subjects might be more tactical than strategic – open enrollment, introducing the new intranet or learning a new process. But aligning corporate communications with organizational goals is what Tribe preaches every day.
For Tribe, the creative process is about business. It’s not fluff. We spend time working with our clients to clearly understand their business goals and communications needs. Then we work hard at staging those communications in interesting and unique environments and in fun and engaging ways. Then we figure out a way to measure the activity to see if achieved our goals.
We love to have fun at the office. But we believe that true engagement happens when employees understand where the company is headed and their individual role in getting there.
Interested in events that align employees with company goals? Tribe can help.