3 Tips to Balance Print vs. Digital Communications

Many communicators have an option on high vs. low-tech solutions. Should we print? Or should we go digital? Tribe often recommends a mix of both. Especially within the same campaign. Providing messaging through multiple channels can increase the opportunity for engagement while reinforcing the communication at the same time.

Don’t always be so quick to rule out print. At Tribe, we often include print publications in our communication plans for clients, partly because employees receive so much digital communication. Print now breaks through just by being a different medium. Additionally, for communications intended to inspire company pride, communicate vision and share values, there’s something powerful about the relative permanence of print. People like to be able to hold the physical piece.

Digital has its advantages as well. A huge majority of employees technology daily in their everyday lives, even while they’re away from the office. Embedding printed pieces into a website, app or even on the company intranet gives employees the opportunity to reference materials whenever they want. Aside from convenience, there are many other benefits like analytic reports, adding music and photo galleries, embedding videos and more.

Reach different employee demographics. Millennials may be more likely to access an internal magazine from iPads and smartphones. Generation X and Boomers might prefer to view on their laptops or reach for a printed piece. Giving your employees flexibility and increasing convenience shows respect for them as individuals.

Interested in finding a balance of print and digital for your internal communications? Tribe can help.

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