After you’ve developed your cascading communication plan and begin sending out messages to managers, what guarantees do you have that they’re actually making it all the way to the frontlines? This is a challenge many internal communicators face every day, and one that has many different solutions.
One of the goals of cascading communications is that it creates a face-to-face interaction between managers and employees. This provides frontline workers with opportunities to ask questions, share feedback and expand their knowledge of the topic being discussed. When the information doesn’t make it to its intended targets, the breakdown can affect employee performance and prevent companies from reaching their objectives.
The reasons for the communication breakdown are things everyone has encountered before. Some mangers are too busy and honestly don’t have time to have a sit-down with their team. Some filter the information based on what they think is important for their people to know. And another group simply doesn’t care what they are “supposed” to do, they just make up their own rules.
This is an area covered in Tribe’s white paper, Communicating with Non-Desk Employees. The previously stated reasons why cascade communications sometimes fail contributed to one of the main insights from the paper: Depending solely on supervisors to communicate is a mistake.
However, not all of the blame should be put on the managers themselves. Before you start pointing the finger and playing the blame game, first you may want to consider your own role in all of this as a communicator. Is the information you provide important enough that you would spend time discussing it? What about the message itself? Is it written in a clear and concise way that’s easily absorbed by its target audience?
If the answer to any of these questions is “no,” it may be time to go back to the drawing board. There are many different message delivery channels to use, and many creative elements to incorporate that will help guarantee your communication reaches its intended audience.
Are you encountering these challenges with your communications? Tribe is well versed in developing solutions to help connect your messages with their intended audience. Feel free to reach out and let us know how we can help.