What to Do When You Land in a Communications Rut

Have your employees stopped looking at your internal communications? Do you send out the same mass email every week with irrelevant information? If you asked your employees about the company’s values, would they say, “What’s that?”

If you answered “Yes” to any of these questions, you’ve landed in a communications rut. It’s easy to do after getting in a routine of producing the same pieces of communication that have worked well in the past. But just because you send something out doesn’t mean that the employees have engaged with it.

It’s important to remember that employees are consumers too. If the information presented isn’t engaging, informative and insightful, they won’t pay attention to it any more than a magazine reader that skips over a boring print ad.

It’s time to shake things up. The advent of social media has done wonders for two-way communication in large corporations, giving employees a source of feedback in a fashion that allows acknowledgment of their comments. Gone are the days of the “comment box” that never gets read. Employees expect their voices to be heard and social media tools like chat rooms and forums on the intranet allow for that to happen.

Is no one reading the all-staff emails with important updates? Why not try digital signage in the break room or mirror clings in the bathrooms? Those will be sure to capture attention when they aren’t distracted by email or the phone ringing off the hook.

Maybe your employees feel underappreciated and forgotten. That’s a perfect opportunity for a simple employee recognition program. At Tribe, we have the recognition jar, passed from peer to peer, that entitles the holder of the jar for the month to a free day off. It’s nothing extravagant, but it means the world to whoever receives it and having an extra day off is a wonderful thing!

The most important thing to remember is to be creative. Internal communication doesn’t have to be stodgy and boring or impersonal and formal. It can warm, casual and even funny at times.

If you need help coming up with fresh ideas for your internal communications, give Tribe a call – we’d be happy to help!


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