March 2012 Posts

Several years ago when we were contemplating child number six, my mother-in-law made the comment, “Little kids, little problems…big kids, big problems.”  I brushed the comment aside and said, “Not our kids.” Well, here I am now with five teenagers [...]

Start with your internal brand. First comes the messaging. This is an integral part of building a strong internal brand. You need to clearly define your company values and solidify what key messages you want to promote. This will help [...]

Talent isn’t the only thing. When it comes to hiring, you’re obviously going to look for the candidate that constitutes the best fit. While skill set and aptitude are important, it’s equally as crucial to find someone that would fit [...]

True or false: You can relate to the following statements: • “I feel like I’m not giving the right amount of attention to what’s most important.” • “I have too many meetings to attend, and I can’t get any ‘real’ [...]

“Snakes, I hate snakes.” –Indiana Jones The warm weather in Georgia has come early this year, and that brings with it my fear of snakes. I love running the trails in the woods, except when I see snakes. In the [...]

Branding is not always what you think. The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Too often [...]

Developing your values is only the first step. An important job of any corporation is to define values that are reflective of your culture and what your company will not compromise to achieve your goals. Identifying values is only half [...]

Do you need quiet to think? On Exist.Co, contributor Ariel Schwartz cites a study in the Journal of Consumer Research that indicates we may be more creative in an environment with a moderate amount of noise. The trick is finding [...]

I sometimes try to stop myself when I’m having a “poor me” moment and look at my situation objectively through the lens of a bystander. I often suffer from what I most commonly refer to as, “first world problems”, scenarios [...]

At Tribe, we define internal branding as what you SAY about your brand and what your employees DO. An internal brand binds the culture and organization together, so the company can make good on its external promise. Everyone knows what [...]