Daniel H. Pink’s latest book, “Drive: The Surprising Truth About What Motivates Us,” is as smart and thought provoking as any of his others. (“Free Agent Nation” happens to be my personal favorite, but “A Whole New Mind” is great too.)

In a pleasing example of innovative book promotion produced by RSA Animate, Pink (or someone else with a particularly hairy arm) draws as he talks. (Think UPS white board commercials but with colors beyond brown.) The resulting 11-minute animated video takes viewers through the major points of “Drive” and some of the economic and behavioral research that led to its conclusions.

My favorite line of the entire piece is when Pink is explaining how some of the results are counter-intuitive. He says that several years ago, before his involvement in this research, he would have said, “You want people to be creative and innovative? Give them a fricken innovation bonus.” I didn’t even know that’s how you spell fricken, so thank you, Daniel Pink, for yet another useful bit of information.

Just in case you don’t have 11 minutes, I’ll fill you in. Turns out money is not the most powerful motivator and that giving people more money can actually produce worse results. Although the carrot and stick approach worked well in the last century, Pink says motivating today’s workers to solve complex issues and develop creative ideas requires different rewards. According to Pink’s research, the magic three motivators are autonomy, mastery and purpose.

But really, watch the video. Maybe even read the book. Once again, Daniel Pink has offered fresh thinking grounded in intelligent research.

About the guys who created the video: RSAnimate is a collection of animated visualizations of talks which were presented at the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA).