January 2010 Posts
More and more companies are exploring channels like Facebook and YouTube to engage consumers. But it can be a fine line between what employees do in their free time and what becomes public in the new world of social media. [...]
It’s an odd question, really, when you consider how many companies are shifting some of their advertising dollars to social media. Even when it makes good business sense from a sales perspective, sometimes leadership doesn’t see it that way for [...]
Once a year, my business partner and I go to Arizona for several days to think about the business. We take a thick workbook filled with questions about every aspect of the business, from our business development strategy, to how we define our company brand, to how we think each employee is doing.
There’s so much talk out there right now about CEOs who are blogging, but there’s still a lot of mystery about who exactly these CEOs are. Obviously, a number of CEO bloggers do so behind a firewall, but here are [...]
I was recently browsing through Scott Monty’s blog, the head of social media at Ford. His post about the new features that allow you to update LinkedIn via Twitter, and vice versa got me thinking. How long can the different [...]
No matter how good your company is, sooner or later you’re going to mess something up. You won’t mean to, but you’ll do something that upsets a client. Maybe you’ll miss a deadline, maybe costs will come in higher than you estimated, maybe one of your employees unintentionally offends a client with a stupid joke. The question is not whether or not something will go wrong in a client relationship. Something always goes wrong.
The real question is: what do you DO when something goes wrong?
Initial results are starting to come in from our survey about workplace wellness programs and their impact on employee engagement. Participants are still responding, but here are some numbers that caught my eye right off the bat: 94 percent of [...]
Got a minute? Take our quick survey on employee engagement and corporate wellness programs. Thanks! http://www.zoomerang.com/Survey/?p=WEB22A4FBAHST6
Unless you already have all the readers you want for your blog, you’re going to want to promote your new posts. One of the best ways is to develop a standard system of the things you do each time you publish something new.
Here’s a handy checklist of the steps I take: