November 2009 Posts
If you’re trying to pitch social media to your leadership, here are five steps you can think through to help you evaluate where your company stands with this media and opportunities to leverage it to the benefit of the business. […]
What do you think of a Twitter update that’s a paid advertisement for M&Ms or Cheese Doodles? The idea is that people trust recommendations from those they know and respect, while they increasingly ignore nearly every other kind of ad message in print, on television and online. But wouldn’t a paid advertisement delivered as a personal update erode that trust?
Social media makes the world a much smaller place like no other mode of technology or transportation. For instance, LinkedIn has turned seven degrees of separation into only two or three degrees. People can connect with other people who have […]
It’s good for me to be reminded that for every passionate proponent of social media and its benefits, there’s someone out there who is just as passionately dismissive of the channel. Or, maybe it’s not so much the channel they […]
I was talking the other day with Angee Linsey, a recruiting consultant who works with Fortune 500 companies to secure the right talent for them. We were debating whether companies truly were trying to “snap up deals” and hire people […]
Next time you’re talking with your colleagues about how to grow the business, and you’re covering issues such as price points, a product launch, distribution, consumer mindsets or cash flow – and you’re looking for a way to turn the […]
This is how you can make years of progress toward a goal and then ruin your chances with one stupid mistake. We completely blew a meeting yesterday with a prospective client by being late. We had directions, but hadn’t read them carefully enough to realize they were taking us way out of our way. But what we blew wasn’t one meeting. It was the years of effort to create a long series of very tiny movements toward that meeting. Moral of the story: There’s so much a small business can’t control about whether a client hires us or not. Let’s control the ones we can.
Most of us would choose a sustainable product over a similar one that’s not sustainable. But few of us want to go to much trouble to figure that out. Choosing a bottle imported by WorthWhile Wines will be a quick and easy way for consumers to know they’re a) getting a good wine, that B) is from a vineyard that ‘s doing good. Worthwhile Wines will also be a way Tom Lynch can a) run a good business that b) does some good in the world.
The path to entrepreneurship often covers exactly the right ground, in ways we could never predict. Interests and experience that seem to be unrelated eventually turn out to be precisely the preparation a specific new venture requires. Marilou McFarlane, for example, has recently launched Vivo Girls Sports, an online community for athletic girls aged 13-22. If she had known when she was a kid that this was the company she’d start at age 48, she could not have plotted a more useful resume of stepping stones to this moment.
I was reading an article today at Advertising Age on “Ten Things Social Media Can’t Do”. It’s a good article and worth a read, although it’s not from an internal communications perspective. One thing that really jumped out at me […]