October 2009 Posts

Be A Chicken!

I have nine chickens, supposedly for the purpose of laying eggs (you can see a few of them in the photo with my husband). I say “supposedly” because I’ve become so attached to them that I don’t really care how […]

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Bloggers Are Forgiven Errors That Advertising Is Not

Blogging is a forgiving medium. I couldn’t care less if a blogger stumbles over his or her grammar, as long as I’m interested in what they’re saying. In some cases, I’d say it’s actually a good thing for blog posts […]

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6 Tips For The Care and Feeding Of Your LinkedIn Account

LinkedIn tends to be the first social network that grown-up business people join. A large majority, however, check it rarely. One participant said she never looks at it “until the next invitation to connect shows up” in her email. Here are six key points we covered in our webinar today: 1. Make invitations personal. 2. Don’t make your personal update too personal. 3. Skip asking for recommendations. 4. Participate in the Answers discussions. 5. Join groups. 6. Start your own group

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Measuring Social Media for Internal Communications

A lot of people who are launching their first internal social media campaigns want to know: “How do we measure it?” Hasn’t that been the age-old question for both communications and employee initiatives? My question is, “How do you measure […]

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Social Media for Old Folks, in an Old Media Format: the 52-Card Deck

If you’re one of those people who’s got a LinkedIn account but you don’t really get how to use it; if you’re using Facebook, but mostly to spy on your kids, if you’re just plain confused by the 140-character world of Twitter, then this is the tool for you.

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Friday Afternoon Feng Shui Ritual

How do you like to end the work week? I have this thing about clearing everything off my desk and either filing or tossing all the stuff stacked on my credenza. Then I wipe it all down to remove the week’s accumulated coffee circles and other debris. Our Feng Shui consultant got me started on this, years ago. She said it was important to clear out all the old energy of the week, to make things ready for a fresh week to come. She advocated the use of Clorox Wipes, and suggested leaving a blank pad of paper square in the center of your work space to signal to the universe that you’re open to receive more business.

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500+ Contacts on LinkedIn? Can You Really Know that Many People?

My assumption was that after the first couple of hundred contacts, you’d be stretching to find any other people you actually new. But the opposite is true. The more people you connect with, the more names you think to search — and the more people find you. Tons of old co-workers, clients, vendors and acquaintances have popped up, many of whom I was delighted to be in touch with again.

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“Have You Made Any Money from Your Blog?”

One of the most important benefits of blogging is that it changes the dynamics of the sales process. Instead of making cold calls, trying to set meetings with people who’ve never heard of you, blogging allows you to reach out as more of a peer. Instead of trying to force your foot in the door, you start out as part of their community already. As a blogger with a special expertise in your narrow niche, you’re beginning the relationship as someone who has something to offer, as opposed to someone trying to get them to buy something.

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5 Best Practices for Communicating Bad News

You can’t shield your employees from the stress of the recession. For one thing, it’s everywhere. It’s on the news. It’s the topic of conversation among friends and family. It’s visible as you drive down the street and see closed […]

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Chris Brogan and the Spirit of Helping in Social Media

Who could not love Chris Brogan? That makes me wonder if some of this isn’t the influence of Millennials in the workplace. He’s been doing some video blogs the past few days on his “Overnight Success,” mostly it seems, to prove the point that his life is not all that glamorous. What I really love about today’s Overnight Success vlog is Brogan’s ernest plea that we all reach out and help other people. This willingness to help seems to me the most powerful undercurrent in the social media world right now, and it’s a far cry from the business attitudes that were prevalent in the early part of my career, back in the 80s and 90s.

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