If you work for a big corporation and still think that big corporations don’t blog – or that they don’t receive any benefit from blogging – then take a look at Josh Catone’s blog, “15 Companies That Really Get Corporate Blogging.” Among the 15 listed are Dell, Southwest Airlines, Marriott International, General Motors and Quicken Loans.
Top companies are leveraging social media for communications. Lists like this one help dispel the notion that social media is fluff. These companies are leveraging social media to get their messages out to the public – and, isn’t that the point? To be heard? And, to be heard in an authentic, real and real-time way?
And, just as interesting as Cantone’s blog are the comments he received in response to his post. Not only are these companies blogging, but they’re actively monitoring the blog-ways.
For instance, someone at General Motors responded, “Like the others who’ve weighed in here, GM is psyched to be on your list – and we’re grateful for the recognition. It’s good company… several of the companies on this list are companies we’ve admired for a long time. It’s also good to see a couple that I hadn’t known about — more people to learn from. Not that I want to get into doing cheap plugs, but this fall we’ll be doing a video post series that I hope will be as relevant and interesting as anything we’ve ever done on FastLane. We’d love to hear people’s opinions on the series, once we get going. (I am hoping end of August, but it could be into September.) Thanks again for the shout-out, and for placing us in such strong company.”
From Quicken Loans: “Great post and thanks for the Quicken Loans mention. We’ve really tried hard to make our blogs interesting, fun, and something that accurately reflect who we are here at Quicken Loans. Blogging hasn’t always been easy. We’ve had some rough times and a few disappointments, but overall it’s been a great experience and we absolutely understand the value of corporate blogging. My only question – why doesn’t everyone?”
And, here’s a general response about a blog often-mentioned, but I’ve never personally checked it out, but maybe I’ll have to:
“Speaking of CEO blogs, I’m perhaps a little embarrassed to admit that I visit GoDaddy CEO Bob Parson’s blog every now and then, and not just for the girls in bikinis. Well maybe that’s part of it. But the sheer cheese in the way he sells himself I find hilarious. Sometimes I laugh with him, sometimes I laugh at him. I’m sure I’m not alone.”
For more on companies who are blogging, , here is another blog post discussing Yum! Brands’ CEO blog: “Blogging Is Serious Business for Leadership”