How do you get non-desk workers to the intranet? Companies with workers in manufacturing plants and distribution centers — or with employees in other locations where they’re not spending their days sitting in front of computers — often struggle with the issue of getting this segment of the workforce online. Some companies provide computer kiosks in natural gathering places, like break rooms. Others add a mobile platform to their intranet, hoping employees will access all that company news from their own phones. Still more companies depend on managers to cascade communications, supplemented with printed posters or flyers.
Another solution is to use digital signage to convey some of the same content employees would ordinarily find on the intranet. Of course, digital signage can’t replicate the social interaction possible online, and it can’t handle long articles or allow employees to download forms.
But digital signage can help connect this audience to the company in ways that posters and flyers just can’t. The topics covered in an editorial calendar for the year might include company values and vision, safety, new product introductions, sustainability, human resources, and employee recognition, among others. Brief videos can help non-desk employees feel connected to other parts of the company or their executive leadership team. Photos of your real employees help build authenticity and human connections across teams or silos, whether those shots are of employees pitching in on a community service project, the Halloween party or work-related achievements.
You can help make digital signage become a must-look medium by including information employees want to know with some regularity. The weather is a no-brainer, but you might also include the time and date, your current stock price, employee birthdays or anniversaries. You could include a live feed from a news source or from your company social media sites.
To better engage employees in digital signage, consider these three important tactics: professional design, limited copy and fresh content. Just because someone on your admin staff can figure out how to load Powerpoint slides on your digital signage doesn’t mean that’s a good idea. Your non-desk employees deserve the same caliber of design you apply to your intranet, which hopefully is several steps above the typical company Powerpoint.
By the same token, the text should be professionally written, and most of all, brief. Don’t give in to the temptation to cram a bunch of words on there. Employees are unlikely to stop and read the signage if it’s too text-heavy.
Lastly, you’ve got to keep that content coming. Live streams help add fresh content continuously but you also will want to refresh company content steadily. Think of each section of the sign as its own channel, and use varied playlists for each of those content areas. When employees see the same material over and over, they’ll learn to ignore the signage altogether.
Interested in using digital signage to communicate with your non-desk employees? Tribe can help.