The field of internal communications has come a long way. As more companies have recognized the business advantages of communicating with employees, investment in internal online, digital and print communications has increased along with the technology that enables their delivery.
Still, a whiff of the amateurish persists in some of the writing. We have to recognize that employees are accustomed to consuming mainstream media. Our internal communications don’t exist in a vacuum. They compete for attention with all the websites, apps and magazines that employees encounter in their day-to-day lives.
Readers make snap decisions about the trustworthiness of sources based on the professionalism of the writing. If you’re reading a website filled with grammatical and punctuation errors, you’re more likely to think it’s the rantings of a crackpot than solid medical advice from the Mayo Clinic.
It’s hard enough to create trust in company leadership and in the veracity of internal communications. Readers notice small cues, consciously or unconsciously, that indicate the professionalism of the writing. Don’t shoot yourself in the foot with these three tragically common mistakes:
- Incorrect use of ellipses: The dreaded dot dot dot is frequently misused by people who should know better. If you’ve deleted part of a quote, an ellipsis is warranted. It’s how you indicate to the reader that you’ve omitted something that was previously in that sentence. It’s not for creating a sense of drama. If you want to do that, maybe a long dash is what you’re after. If you’re using it to create a pause in the reader’s mind, keep in mind that it indicates confused or faltering thought. The Chicago Manual of Style, for example, says “Ellipsis points suggest faltering or fragmented speech accompanied by confusion, insecurity, distress, or uncertainty.” Generally, that’s not the affect you’re after in internal communications. If you’re doing it just because you think it looks nice, you might want to rethink that.
- Incorrect use of quotation marks. Whenever I see this, it reminds me of letters from my great aunt. Quotation marks, besides indicating actual spoken words, can be used to indicate an unusual word or term, something the reader may not have encountered before. Aunt Etta used them liberally, as in hoping I have been “hitting the books” at college or that I would postpone marriage until I found “the right one.” She would also draw little ballpoint hearts and sunshines in her notes. And sometimes include a twenty dollar bill. She was awesome. In internal communications, quotation marks are often used in the same way, around words and terms that anyone not living under a rock would easily understand. You don’t see them doing that in the Harvard Business Review.
- Overuse of exclamation marks: We once had a client who demanded at least two exclamation marks in everything we wrote for her. It kind of made sense for her, at least in her blog, because that’s the way she talked. But in most professional communications, there just aren’t a ton of occasions that warrant an exclamation mark. There’s no reason to put one (or three) after a sentence, unless the building is on fire.
Interested in improving the professionalism of your internal communications writing? Tribe can help.