How do you communicate with a large number of employees at once? National and global companies usually rely on email to reach their different and sizeable employee populations. The real question is, “Are people even reading these emails?” Wouldn’t it be nice to see analytics about who is opening, receiving and even engaging with those email communications?
That’s where MailChimp comes in. This email marketing service provider allows you to create emails, sign up forms, newsletters, etc. and send them to massive lists of employees.
There are a few variables that make sending an email to a big audience tricky. MailChimp makes this process almost seamless. They allow you to upload lists of respondents from a variety of outlets like Excel, Salesforce, Mac contacts, Google Drive, and more.
Once you have your list uploaded, you can schedule your campaigns. Say you have a communication that is recurring a few times during one month. MailChimp allows you to set times for your communications to be sent out so you don’t have to manually send it yourself. This feature comes in handy when you want to send something out frequently or at 3 am in the morning so it’s ready for people when they get to their inbox.
Another common issue is that when someone starts to receive emails that aren’t relevant to them, they start to ignore similar emails. While doing discovery work for a client, Tribe found one of the main issues was over-communication via email. As a result, some employees started to ignore later emails. MailChimp allows your recipients to unsubscribe from lists so they can pick and choose which communications are relevant to them and receive only those.
Arguably one of MailChimp’s most valuable features is its analysis tool. After an email is sent MailChimp tracks who opens the email, who clicks any link within the email, and how many times they open the email and click links within it. This is a great way to see, for example, what departments are finding your communications relevant or who is ignoring them. You can use the analysis to track what time emails were opened as well as see a global geographic breakdown of where they were opened.
Creating a MailChimp template is relatively easy which gives almost anyone the ability to make one. Although, some great custom or branded designs can be created if you have the resources (i.e. designers, art directors, etc). After you create your design, MailChimp automatically creates a mobile version. This comes in handy when you are able to reach your employees via their mobile devices.
Finally, MailChimp can be used as a channel. It’s ideal for sending monthly newsletters or even company-wide announcements. Tribe recently designed and coordinated a MailChimp blast for a client who was announcing the launch of a microsite regarding a coming change. The email had links and information directing employees to the new microsite so employees had virtually no excuse to not go to the site.
Need help planning, designing, or launching a MailChimp campaign? Tribe can help!