“We get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks” That’s the thinking that spawned Google’s latest app simply called, Inbox. It’s a common issue, from individuals to large companies, and at Tribe, we deal with email overload in our client work regularly.
Google Inbox aims to eliminate the overload by putting what really matters on the forefront and organizing the noise in a way that doesn’t involve you scrolling through page after page of SPAM. Here are the key features of Inbox and how they could help you out.
Inbox now automatically (or as they say, “automagically”, but we’ll just pretend they didn’t) groups together similar messages into categories like Promos, Travel and Purchases. You can even create your own. Now your flight info, rental car confirmation and hotel booking info can all be easily retrieved from one place.
This seems like something that should have come about a while ago, but that’s often how you feel about fantastic tech. This feature simply lets you preview the key information in the message without actually opening it. Too cool.
With Inbox, you can easily set reminders that align with the information in your inbox. And because this is a Google app, you can set your reminders with help from other Google tools for trip times, business hours, and they easily sync with your calendar.
Now here is a feature from which I could personally benefit. Too many times have I received an email notification on my phone at a time when I can’t reply. I close the message to get back to what I’m doing, and then don’t remember to respond until much (much) later, so I have to begin that email with an apology. This feature allows you to “snooze” email notifications, so you can schedule another notification when you know you’ll be free to respond.
If the next step for Inbox is an enterprise edition, we might be in for a revolution. And needless to say, we are ready. Email is so engrained in the corporate atmosphere, it’s clear that we aren’t ready for a replacement. We need improvement and evolution. It’s exciting to see Google taking strides with a communication channel that so many are dismissing as dinosaur technology., and this proves that it is anything but. I can’t wait to see how this app takes email into the future.